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FlixMaster, the platform for Enterprise Online Video, today announced it has secured $1.125 million in additional funding from a syndicate of investors led by New York-based investment firm Golden Seeds.
The company said the investment would be used principally to expand sales and marketing efforts, particularly in the corporate enterprise markets. The company also announced it was launching new industry modules for its video editing and deployment platform designed for online retailing, corporate customer service and media markets.
FlixMaster is addressing the growing need for more creative uses of video by corporations and media properties alike. To date, Enterprise Video technology has been primarily focused on video distribution and content management, but as those technology challenges fade, creative professionals are looking for platforms that improve content quality and increase viewer engagement.
“The promise of Enterprise Video has been high engagement that converts interaction into action,” said Erika Trautman, co-founder and CEO of FlixMaster, a Boulder, CO-based graduate of the prestigious TechStars program. “The problem is, most videos simply transfer a conventional TV-like experience to the web, and even though most viewers go to the video first, they’re gone in a matter of seconds.”
“Brands need to produce interactive video experiences that draw viewers in and keep them there. And companies need to be able to produce those experiences at scale and at a reasonable cost. That’s what FlixMaster offers,” she continued.
The company was recently engaged by HBO to develop an interactive online experience for the newly launched Cinemax series, “Banshee”, that incorporates FlixMaster video technology and makes heavy use of the Player API. The online destination, Banshee Origins, provides audiences with an enhanced viewing experience, driven through interaction with the video player itself, and gives them an opportunity to explore the show and interact with its characters and themes. Last summer, FlixMaster’s technology powered an acclaimed web experience for the USA Network show, “Covert Affairs.”