Category Archives: Parallels APAC Summit

Powering Cloud Automation Through Partnerships


When SoftLayer began back in 2005, the term “cloud computing” was rarely used if at all. The founders of SoftLayer had an ambitious vision and plan to build a service platform that could easily automate, scale and meet the demands of the most sophisticated IT users. They were obviously onto something. Since then, we’ve emerged as the world’s largest privately held Infrastructure-as-a-Service (IaaS) provider, helping the next generation of web savvy entrepreneurs realize their dreams. But we didn’t do it alone. We had partnerships in place—including working with Parallels.


Today, the industry is trying to scramble and figure out how this “new” IT shift will work out. Our partners at Parallels had a similar ambitious undertaking—trying to automate and enable a complete gamut of hosting and cloud services. This created a framework for our partnership. We worked with their engineering and sales teams, starting back in 2005, which resulted in Parallels Plesk Panel being offered as an option on every SoftLayer server. That was just the beginning. We are now deployingParallels Automation for hosting partners, and have plans to integrate with the Application Packaging Standard for delivering the broadest array of cloud and hosted applications.  Plans to integrate with other products like the forthcoming Parallels Cloud Server 6.0 (now in beta for trials) are also on the horizon. It all comes down to helping hosting companies and other joint customers thrive and succeed.


To find out more about our partnership with Parallels and how it can help streamline your entry into cloud computing, click here. We were also the only “Diamond” sponsor at the recent Parallels Summit 2012 APAC in Singapore this year, and look forward to Parallels Summit 2013 in Las Vegas early next year.  We share a heritage and understanding with Parallels borne from a need to simplify and solve IT problems on a broad scale. Now that’s what I call a like-minded partnership.


George Karidis

Chief Strategy Office



LuxCloud Accelerates Resellers Business in the Cloud


This post is part of the Parallels Partner Series, featuring the insights of service providers who are growing by leveraging Parallels software, expertise and ecosystem to meet the cloud computing needs of Small and Medium Businesses (SMBs). View other posts here.


In 2010, LuxCloud saw the opportunity to create a platform to help IT resellers market cloud-based applications on a white-label basis. We knew two things would make this concept compelling to resellers: very low start-up costs – as a result of zero infrastructure investment – and the ability to sell services under one’s own brand. And this was how LuxCloud was born.


We were very clear from the beginning that we wanted to offer a platform which allowed resellers to focus on launching new services and thus growing their business.  Addressing issues of incorporating automated business functions (like billing) was important to us, as was the ability to quickly and easily automate the provisioning of services.  In addition, the platform needed to be able to scale as quickly as our reseller partners were able to grow their own businesses.


We found our solution in Parallels Automation, which provides a complete and customizable operational and business support system for delivering SaaS. Every aspect of the solution – from service delivery through management and billing – is automated. This enables us and our resellers to rapidly deploy new services while minimizing operational costs and maximizing revenues and profitability.


The scalability aspect of Parallels Automation is another draw. As resellers get comfortable with the business model, they can add new services quickly and easily. They can potentially scale up from a few hundred users to even a million from the same platform and without investing in any infrastructure.


After receiving training from Parallels, we set up an on-boarding process for our resellers, which enable us to get them up and running within a few days.  For the reseller, this faster time-to-market means better return-on-investment.


Within weeks of our launch, we won ten reseller partners across Western Europe, earning very positive feedback for our new delivery platform. What also makes LuxCloud popular among resellers is the ease of use and speed of integration and deployment. And because we take care of all service maintenance and management using Parallels Automation, resellers can focus on their core business – selling and delivering cloud services to their customers.


We are making plans to expand our business and services offerings using the Parallels Automation platform to include Microsoft Windows-based shared hosting and other Microsoft hosted applications.  We are also planning to expand the business globally, adding additional services and applications according to market needs and demands.


We are using our ‘first-mover advantage’ based on Parallels Automation to create a market niche. While other service providers may recognize the opportunity, our deep understanding of the motivations of resellers, our long-standing relationships with the stakeholders in our ecosystem, and the proven success of our white-label distribution platform, puts us in a leadership position in a burgeoning cloud services distribution market.


Marco Houwen

CEO and Founder



Virtualization as a Differentiator in Southeast Asia


This post is part of our ongoing Parallels Partner Series, featuring the insights of service providers who are growing by meeting the cloud computing needs of Small and Medium Businesses (SMBs).


Vodien chose Parallels to be our virtualization partner, and it has been a fruitful partnership on our journey to become a top web hosting provider in Singapore and across the Southeast Asia region.


Our key strengths lie in providing product flexibility to customers along with a superior customer support experience.  A significant enabling component of our strategy is based on Parallels Virtuozzo Containers, and we leverage this technology to enable a complete range of web hosting products, from shared hosting to cloud services.


What makes us popular as a provider to web hosting customers is that the virtualized hosting environment helps them immediately scale based on their current needs.  As web applications and demand grows, customers can choose to select a higher-tiered web hosting package, and all of this can be accomplished immediately with Parallels Virtuozzo Containers. This allows our customers to enjoy both a cost savings and a more controllable upgrade process, even amidst unpredictable resource-usage.


This flexibility based on Parallels technology, combined with Vodien’s 24×7 Super Support team (who provides 2-hour resolution of any customer issue), and our Service Level Agreements (that guarantee the up-time of our network and hardware) truly differentiates our web hosting offering in Singapore and Southeast Asia.


Bill Poh
CEO, Vodien