http://www.something.com. This string of characters — the domain address for a web site or other internet service — pervades our culture. Today, virtually every organization and individual has confronted the challenge of reducing their professional or personal brand to fit into this namespace. But, after years of planning and debate, a big change is coming that will alter the way organizations and individuals identify themselves online; they will be able to personalize their web addresses in ways never imagined before. Even more compelling, Web Hosters will have a ripe new opportunity to “cash in” on this new sales conduit.
The governing body that manages Top Level Domains (TLD) is set to authorize and release over 1,000 new TLDs starting next year. Some examples of these include: .APP, .HOME, .STORE, .BLOG, .BOOK, .MOVIE and .MUSIC. Businesses and consumers will be able to get descriptive, memorable and relevant domain names for their Web Presence to a degree unprecedented in the history of the Internet. If I owned a bookstore in Manhattan, I probably already have .COM or .NET domain just like every other bookstore in the world. Next year I could have a .NYC domain to make search more relevant and a .BOOK domain to clarify that I am a bookstore and a .BARGAINS domain if I sell used books.
As a Web Hoster, you have a unique opportunity to grow or create your domain business. You will benefit from the increase in registration volume and higher prices that many of the specialized TLDs are expected to achieve. You can tailor offers and packages around specific TLDs that optimize customer acquisition and generate new revenue from existing customers.
At Parallels we want to make taking advantage of this opportunity as easy as possible by attracting customers now and preparing for the coming change.
- • Sign-up to resell domains with Parallels’ Domain Name Network . We waive typical set-up fees and provide you with pre-negotiated volume discounts.
- • Leverage tools and resources, provided through our close partnership with eNom, to start capturing customer interest now. We give you ready-to-go marketing toolkits and access to the ‘TLD Watchlist” application that can be directly integrated into your Website. When new TLD launch phases roll-out, additional tools and resources will become available allowing you to easily convert interest to orders.
This is a huge evolution of the Web and an opportunity not to be missed. Help your customers be successful by being their trusted Web advisor and generate new revenue at the same time… Don’t get left behind!
When SoftLayer began back in 2005, the term “cloud computing” was rarely used if at all. The founders of SoftLayer had an ambitious vision and plan to build a service platform that could easily automate, scale and meet the demands of the most sophisticated IT users. They were obviously onto something. Since then, we’ve emerged as the world’s largest privately held Infrastructure-as-a-Service (IaaS) provider, helping the next generation of web savvy entrepreneurs realize their dreams. But we didn’t do it alone. We had partnerships in place—including working with Parallels.
Today, the industry is trying to scramble and figure out how this “new” IT shift will work out. Our partners at Parallels had a similar ambitious undertaking—trying to automate and enable a complete gamut of hosting and cloud services. This created a framework for our partnership. We worked with their engineering and sales teams, starting back in 2005, which resulted in Parallels Plesk Panel being offered as an option on every SoftLayer server. That was just the beginning. We are now deployingParallels Automation for hosting partners, and have plans to integrate with the Application Packaging Standard for delivering the broadest array of cloud and hosted applications. Plans to integrate with other products like the forthcoming Parallels Cloud Server 6.0 (now in beta for trials) are also on the horizon. It all comes down to helping hosting companies and other joint customers thrive and succeed.
To find out more about our partnership with Parallels and how it can help streamline your entry into cloud computing, click here. We were also the only “Diamond” sponsor at the recent Parallels Summit 2012 APAC in Singapore this year, and look forward to Parallels Summit 2013 in Las Vegas early next year. We share a heritage and understanding with Parallels borne from a need to simplify and solve IT problems on a broad scale. Now that’s what I call a like-minded partnership.
Chief Strategy Office
This case study is part of series conducted by Parallels that examines how Parallels partners are optimally using our products.
There have been some exciting announcements and fascinating news articles recently regarding cloud services and service providers. Every week we will round up the most interesting topics from around the globe and consolidate them into a weekly summary.
Cloudy SaaS Apps To Puff Up To $14.5 Billion
A decade of use of software-as-a-service (SaaS) applications in enterprise markets has led to significant growth and evolution. Gartner expects the SaaS market to rise to 14.5 billion in 2012 and continue to grow to 22.1 billion by 2015.
Dell Buys Wyse Technology to Expand Cloud Offerings
Dell enhances their portfolio through the acquisition Wyse Technology, a privately held cloud computing and desktop technology firm.
€1.2m for Cloud Computing Research
The Irish Government invested 1.2 million Euros in cloud computing research. Richard Bruton, Minister for Jobs, Enterprise and Innovation, states the program should make Ireland a world leader in cloud computing, create jobs and boost the economy.
Gartner Outlines Five Cloud Computing Trends That Will Affect Cloud Strategy Through 2015
Essential reading from research specialists, Gartner, who deliver great advice for forward thinking organizations.
In an Exploding Web Market, Nginx Gaining Against Apache
Nginx continues to gain among web servers, picking up 4.5 million sites. More than 10% of the busiest sites now use Nginx.
Also in the news:
The Government Doesn’t Want to Mess Up on Big Data
Amazon Posts Huge S3 Storage Gains
Building Trust Between Cloud Computing Providers and Suppliers