Category Archives: APS

Enabling the New Cloud Distribution Model to Fuel Growth and Adoption

by Alex Danyluk, Senior Director, ISV & SaaS Alliances, Parallels


The march to the cloud is accelerating and undeniable. And every link in the IT distribution chain, from companies that develop software to customers, is adjusting to the new cloud distribution model. At the center of this new chain are various types of new and traditional distributors, from traditional hosting companies like HostWay and Hostnet, to managed service providers (MSPs) like Apptix and ApprRiver, to telecommunication companies like Sprint, Telenor and America Movil, to non-traditional service providers like Dell and Staples. 


While there is great diversity in the distribution, they all share some common challenges and needs. They all want to sell a rich basket of independent software vendor (ISV) goods that are well integrated with each other and are easy for distributors and their customers to manage. They also want to enhance customer and user interface (UI) experiences. These needs create a challenge for both the new distributors and ISVs that want to reach these new diverse distribution channels. Each ISV and distributor needs to integrate their systems one by one, integrating provisioning, billing, portals and inter-application interoperability. 


The cost and time to connect these ISVs with cloud distributors is a barrier to growth and adoption.  Several companies, including Parallels, recognized this problem a few years ago and helped create the APS standard ( to build a replicable model for connecting ISVs to distributors. To date, more than 400 ISV applications are APS packaged, distributing their offers via hundreds of distributors around the globe.


Following the APS standard, an ISV can build a connector once to easily enable distribution through APS-enabled disruptors. APS integrations can automatically set up user accounts when a customer purchase is made and assists with billing information, as would be expected from such a standard. APS goes further to ensure the customers and distributors have an excellent experience. APS has the ability for two different services to exchange information so that services like Symantec anti-virus and Microsoft Hosted Exchange automatically knows how to work with each other when a customer purchase both.  ISVs can also embed rich customer HTML5 screens, further enhancing the user experience.


With APS, both ISVs and distributors now have a means of not only enabling the distribution of cloud services in the new cloud distribution model, but also enhancing the overall customer and service provider experience for advanced cross product integration capabilities and rich UI experiences.


On September 9, 2:30-3:30, in the Sequoia Room, at VentureBeat’s CloudBeat conference, I’ll be participating in a panel with Uday Keshavdas, Director of Business Development at Box and Joan Fazio Senior Director, Emerging Channels and Verticals, Commercial Marketing at Symantec, and we look forward to continuing the discussion there.



What’s New and Growing in APS


Continued growth of global Parallels Automation deployments is providing valuable insights into the cloud applications, and more specifically, the APS-enabled cloud applications that are gaining traction with service providers and with SMBs. Below are a few key trends:


  • Cloud portfolios differ greatly between service providers and are shaped by key variables including core services offered, market segment served, and the individual cloud strategy of the provider. The APS catalog is growing both in diversity of cloud categories supported, and diversity of ISVs supporting each category. This continued growth is helping service providers to really tailor their offering to address unique market demands, and to compete with other providers in the regions they serve.


  • Email is the common denominator for just about all service provider cloud portfolios. As would be expected, we see strong and consistent numbers for Microsoft Exchange and Office 365. Open-Xchange and Mail2World are gaining strong traction with providers offering a white-label, low-cost email services that can also be bundled with core–or other cloud–services. Email security and archiving services continue to be a popular and natural add-on for business-class email.


  • Microsoft Lync is gaining wide adoption with service providers in all global regions, and is delivering strong and consistent growth rates in both instances and end-user seats. Deployed in fall 2012, the Microsoft Lync APS package is a proving to be a winner for service providers who have the right channels and sales engagement models. Microsoft’s Lync 2013 Hosting Pack, released this past May, is further accelerating provider deployments.


  • Web presence continues to be an in-demand cloud category, particularly in maturing markets such as Latin America and Asia. For Parallels Automation partners self-hosting their web presence solution, success is supported by website builders and marketing tools such as Parallels Web Presence Builder. Growth in providers outsourcing their web presence solutions is supported by APS-enabled ISVs such as Hostopia and ePages.


  • Business applications are varied with strong global and region-specific growth. Vidyo, Deskera and Hightail (formally Yousendit) are just a few of the business application providers to join the APS community this past year. While many of these APS packages serve a global market, others, such as Moysklad, a Russian-language CRM application, target specific regions and are showing strong growth with that focus. Business applications are absolutely leading APS cloud category growth, even outperforming Parallels SMB Cloud Insights research expectations.

To dig deeper into these trends and understand how they apply to your market, contact your Parallels account lead to schedule a market review, or contact me directly at


Steph Rowan, Market Development, Parallels



Just providing best- of – breed is no longer good enough

By John Zanni, Vice President, Marketing and Alliances, Parallels


In this ever changing cloud environment, service providers are telling us that whenever they think they have a handle on what SMBs want, SMBs indicate their “wants” are expanding. What this means is that service providers cannot linger on what was a key service last year. SMBs are constantly trying to grow their business and furthering their understanding of their customers, so as their customers branch out into new territories whether accounting, health care, entertainment, retail (you get the picture), SMBs will look to service providers to be nimble enough to accommodate those developments with cloud offerings they can use – and use with ease. In fact, best-of-breed is no longer as relevant or as meaningful as are specificity and ease of use.


Luckily for everyone, need generates innovation and development. There is a burgeoning of cloud services applications for a world of vertical markets, and many SMBs are looking for the application that specifically serves their needs rather than the most well-known or most often used applications.


From open source applications to complex solutions, through Application Packaging Standards, ISVs can create any applications that are needed or can be invented. (You can learn more about APS at Of note, this is an open standard, and Parallels does not need to approve an application for it to become available through APS.


There are a number of examples of such offerings in the Parallels APS catalogue, including:

  • ·         MoySklad – a Russian business that produces a contact resource management and accounting service
  • ·         SpamExperts – an Anti-virus/anti-spam/archiving solution very popular throughout Europe
  • ·         BackupAgent – produces backup services for hosters and service providers and is popular in Europe and Asia.


Service Providers have access to these cloud services and applications and can easily enable them on Parallels Plesk Panel or Parallels Automation service providers; it then simply becomes a matter of marketing those applications to their customers with those particular requirements.   


For service providers looking for more information on how to grow their business through the bundling of new applications that live in the cloud, Parallels Summit 2013, Feb 4-6, at Caesars Palace, Las Vegas is the place to be. Hundreds of ISVs with be demonstrating their services. There will be technical, developer, and business tracks on how to enable and promote applications in the cloud along with best practices on working with Parallels products that push your business up the ladder. Be there to experience and assess what you could use for your customers.


Parallels and CloudFlare Deliver the Perfect Upsell: Web Performance and Site Security for SMBs


Parallels is pleased to announce the latest milestone in our alliance with CloudFlare, a global leader in Web performance and security.  CloudFlare for service providers selling Parallels Plesk Panel (versions 11 and 10.4) is now available through the APS catalog. It takes less than 5 minutes to install and comes in two plans: CloudFlare Free and CloudFlare Performance Plus. Parallels is now making it extremely easy for service providers to upsellCloudFlair’s enterprise-grade website performance accelerator with built-in security, perfect forsmall and medium-sized businesses (SMBs) who are concerned about cloud security, yet also seek competitive advantages like Web acceleration for their sites.


In addition, CloudFlair delivers many operational benefits to Parallels Plesk Panel service providers by reducing server load and bandwidth usage, while protecting their servers from DDoS attacks. On average, a website on CloudFlare loads twice as fast for its visitors, experiences 65% fewer requests and can save upwards of 60% of bandwidth.  There’s even an automatic IPv4/6 gateway, which enables site availability for visitors on IPv6 networks, while keeping IPv4 infrastructure intact until you’re ready to migrate. 


Improved website performance and lower operational costs are only part of the CloudFlair story.  SMBs continue to cite security concerns as a major barrier for adopting cloud-based applications and services.  By securing their websites from potential threats, service providers can rest assured their hosting customers are better protected, while their end user site owners concentrate on managing their content and running their businesses.  “The new CloudFlareplugin for Parallels Plesk Panel allows for quick and easy deployment,” said Gerado Altman, National Partner & Reseller Manager at Velocity Host. “We would love to keep CloudFlare as our own secret weapon, but really the more users who are on the network the greater the power CloudFlare has to wield against malicious attacks and help all those who use their services.”

CloudFlare aims to bring premium performance and security services to every website. Today, over 500,000 websites use CloudFlare, ranging from blogs and SMB e-commerce storefronts to governmental agencies and Fortune 500 companies.  Interested Parallels Plesk Panelservice providers can download CloudFlare today via the APS catalog.  Not a Parallels Partner yet?  Sign up here (even at the no obligation Member level), then head down the path to greater profitability with Parallels Plesk Panel and CloudFlare.


Michael Monu

Senior Business Development Manager, Parallels Service Provider Marketing


Powering Cloud Automation Through Partnerships


When SoftLayer began back in 2005, the term “cloud computing” was rarely used if at all. The founders of SoftLayer had an ambitious vision and plan to build a service platform that could easily automate, scale and meet the demands of the most sophisticated IT users. They were obviously onto something. Since then, we’ve emerged as the world’s largest privately held Infrastructure-as-a-Service (IaaS) provider, helping the next generation of web savvy entrepreneurs realize their dreams. But we didn’t do it alone. We had partnerships in place—including working with Parallels.


Today, the industry is trying to scramble and figure out how this “new” IT shift will work out. Our partners at Parallels had a similar ambitious undertaking—trying to automate and enable a complete gamut of hosting and cloud services. This created a framework for our partnership. We worked with their engineering and sales teams, starting back in 2005, which resulted in Parallels Plesk Panel being offered as an option on every SoftLayer server. That was just the beginning. We are now deployingParallels Automation for hosting partners, and have plans to integrate with the Application Packaging Standard for delivering the broadest array of cloud and hosted applications.  Plans to integrate with other products like the forthcoming Parallels Cloud Server 6.0 (now in beta for trials) are also on the horizon. It all comes down to helping hosting companies and other joint customers thrive and succeed.


To find out more about our partnership with Parallels and how it can help streamline your entry into cloud computing, click here. We were also the only “Diamond” sponsor at the recent Parallels Summit 2012 APAC in Singapore this year, and look forward to Parallels Summit 2013 in Las Vegas early next year.  We share a heritage and understanding with Parallels borne from a need to simplify and solve IT problems on a broad scale. Now that’s what I call a like-minded partnership.


George Karidis

Chief Strategy Office



APS and SaaS Webinar for Service Providers featuring Solgari, Ecwid, VMWare and Quest


Our recent case study describes how leading Hong Kong hosting service provider, Pacificnet Hosting Limited (PacHosting), used Parallels Application Packaging Standard (APS) to broaden its portfolio and reduce time-to-market for new services. With APS, PacHosting was able to create new revenue opportunities in the Software-as-a-Service (SaaS) space and rapidly ramp-up services. We have arranged for some leaders in the SaaS field to explain how your business can profit like PacHosting by offering the most in-demand applications to small and medium business customers. This is a great opportunity for service providers to learn how to easily market and sell high-demand commercial applications and services, and how Parallels can help providers of any size be successful in increasing ARPU and reducing customer churn.


This month’s scheduled presentations include:


Solgari – Discover the fantastic opportunity to provide Solgari Hosted PBX & Voice Services to your business customers

Ecwid – Find out how you can grow your ecommerce base with our 100% AJAX widget shopping cart

VMware – Learn how Zimbra Collaboration Server allows you to offer an advanced enterprise email & calendaring solution at a low TCO

Quest – Discover the many benefits of Quest’s OnDemand Migration for Email


Webinar starts Tuesday, May 8, 2012 at 8am PDT. Don’t miss it – Register now!