Asia, as you know, is the largest continent in the world, both in terms of size and population. It is also one of the fastest growing regions in the world, with China and India leading the way. Over the last few years, this continent has seen many people climb out of poverty, and many countries have a sustainable and growing economy that provides jobs to millions of people. Much of these positive developments can be attributed to education and technology.

Asian companies are always looking for ways to improve their operations , and technology has been a major aspect in its quest for higher efficiency and profits. In such a scenario, it is little wonder that cloud computing is the present and future of these Asian companies. Though the rate of adoption in Asia has been much slower when compared to Europe or the U.S, it’s still picking up fast.

To cater to this growing demand, cloud leaders like Microsoft are going all out. The president of Microsoft Asia, Ralph Haupter, opined that Asian companies are always looking for means to digitally transform their business, and cloud is the technology that will make it possible. His statement is based on a report that Microsoft released recently about the state of cloud affairs in Asia.

According to this report, 78 percent of 1,494 respondents who were surveyed for this report believe that cloud computing is an important component in their digital transformation strategy. In addition, 80 percent think cloud strategy is vital for the long-term growth and economic sustainability of this region. However, only 29 percent of respondents have made plans to implement it.

This difference between those who believe in the need for cloud and those who have plans to execute it, is the opportunity area for Microsoft. If it can talk to the remaining 51 percent of respondents, identify the reasons for non-implementing and provide a roadmap for integrating cloud into their operations, then it can be a huge business for Microsoft. There is even a potential for Microsoft to become the leading cloud provider in Asia, if it plays its cards well.

One of the biggest advantages that Microsoft has over that of its competitors is its brand name. A large number of households in Asia have a computer, so “Microsoft” is a household name here. To top it, Microsoft has 13 data centers in Asia to cater to the demands of its clients, so it’s infrastructure is already in place. Also, all these 13 data centers support Azure, so this makes it easy for Microsoft to expand its cloud presence in Asia.

Further, Microsoft has identified potential cloud partners in different countries and is working with them closely. For example, in China, Microsoft has partnered with a company called 21Vianet to provide local services to clients in Beijing and Shanghai. The obvious advantage is these local players have a better idea of their market conditions, and can provide a better service to local clients.

A combination of these different strategies can help Microsoft take a lion’s share in the Asian market within the next few years. However, it has to keep stay on top of intense competition from companies like AWS and Alibaba.

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Protecting intellectual property rights has become an uphill battle in today’s business world. To offer an extra layer of protection for its customers, Microsoft has come up with a program called Azure IP Advantage program.  Under this program, customers will have the best of protection against intellectual property risks, lawsuits and infringements.

Deemed as one of the most comprehensive protection programs from Microsoft, it is designed to help customers protect their cloud-based innovations and products that were developed using cloud technologies. This way, developers can continue with their coding and companies can focus on their business, as they don’t have to deal with IP lawsuits and worries about the diminishing rights on their assets.

To be more specific, customers can enjoy the following three benefits under this program:

1. They can defend against any IP lawsuit with the more than 10,000 patents from Microsoft. These patents include those registered within and outside of the US. It also includes pending applications that are ancillary to the approved patents.
2. A springing license to any of Microsoft’s existing patents that are transferred to non-practicing entities.
3. Uncapped indemnification for IP lawsuits.

These benefits are available to all Azure customers, but the springing license and picking of patents are available only to those clients that meet the terms and conditions laid down by Microsoft in this regard.

For the patent pick feature, a customer should be a bonafide user of Azure, and should have paid at least $1,000 per month for the last three months. This includes the aggregated amount paid towards different Azure services. Say, for example, if you’re paying $600 a month for one service and $500 for another, you can combine it. Also, note that this the average monthly usage over the last three months. So, if you spend $800 the first month, $700 the next and $1500 the third, then you become eligible too.

In addition, the customer should be facing a lawsuit for patent infringement and the customer should have remained patent peaceful against Azure for the past two years. If the customer meets all these conditions, then they tap into Microsoft’s 10,000 patents.

This program can be a significant one for both Microsoft and its customers. From Microsoft’s perspective, this program can give it an edge in the fiercely-competitive cloud market that is dominated by AWS.  Since IP protection and the ensuing lawsuits are something that many companies are forced to handle on a regular basis, this protection can be an enticing factor to move to Microsoft.

From a customer’s perspective, this program takes away the hassles of handling IP lawsuits, and this can help them to focus on the core aspects of their business. In today’s connected world, IP infringement and risks have become common, so this plan might offer the much-needed protection against these risks.

Overall, this seems like a good move by Microsoft, and it can bring much savings to customers in the form of reduced time and effort to deal with intellectual property lawsuits and infringements.  In the process, it can also hope to rope in more customers.

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