Five Top Trends for 2013 in the SMB Cloud

by Emily Kruger, Sr Manager, Market Research, Parallels


Parallels has just finished our 2013 SMB Cloud Insights™ research and have heard from over 6,000 small and medium businesses from 15 countries around the world about their use of cloud services. Here are five of the most interesting trends we are seeing in the SMB cloud market worldwide:

1. Cloud storage is a hot topic in IaaS for SMBs. The majority of small businesses are willing to pay 25% to 50% more for their VPS if it comes with extra storage.
2. When SMBs buy their web applications varies dramatically by SMB size. Over 40% of micro SMB (< 10 employees) bought their web apps with their web hosting and never returned to buy anything else. Medium SMBs (50 employees +) are much more likely to return to their web hoster for additional purchases.
3. Hosted business email took off this past year and was the fastest growing cloud service category in many countries. Perceived security of business class email and better integration with mobile devices are the leading reasons to switch from free to paid email accounts.
4. Hosted PBX is another cloud service that is growing quickly. Automated attendant and call control are the most popular features for SMBs – and ones not omit from a hosted PBX offering.
5. The most popular SaaS applications remain file sharing, instant collaboration and online backup & storage…but there is growing interest in support / help desk apps, online conferencing (phone and web) and online accounting.

Find out much more about the SMB cloud market in Parallels SMB Cloud Insights™ reports.  Look for the 2013 research for Europe and Asia-Pacific to be released this Fall at WHD.local events or download all the research at