Hung up on hybrid: The rise of cloud 2.0 and what it means for the data centre

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By Steve Davis, marketing director, NGD

We’ve seen it many times before; first generation technology products creating huge untapped marketplaces but eventually being bettered either by their originators or competitors. Think VCRs and then CDRs, both were usurped by DVRs and streaming, or the first mobile phones becoming the smartphones of today – the list goes on.

Cloud computing is no exception. The original ‘product’ concept remains very much in vogue but the technology and infrastructure holding it together keeps on getting faster, more functional, more reliable – put simply, better. Growing user and cloud service provider maturity is seeing to that. After 10 years of cloud, the industry and users have learned valuable lessons on what does and doesn’t work. They still like it and want much more of it but there’s no longer room for a one size fits all approach.

With this evolution, cloud “1.0” has morphed into “2.0” in the past year or so; while the name has been around for a few years, 451 Research among others have recently put it again at the forefront. The two core varieties of public and private have ‘cross-pollenated’ and given rise to hybrid, an increasingly ‘virulent’ strain. This is because companies are realising that they need many different types of cloud services in order to meet a growing list of customer needs.

For the best of both worlds, hybrid cloud offers a private cloud combined with the use of public cloud services which together create a unified, automated, and well-managed computing environment.

Economics and speed are the two greatest issues driving this market change. Look at the numbers. According to RightScale’s 2016 State of the Cloud Report, hybrid cloud adoption rose from 58% in 2015 to 71% thanks to the increased adoption of private cloud computing, which rose to 77%. Synergy Research’s 2015 review of the global cloud market found public IaaS/PaaS services had the highest growth rate at 51%, followed by private and hybrid cloud infrastructure services at 45%.

It’s an incestuous business. Enterprises using public clouds for storing non-sensitive data and for easy access to office applications and productivity tools, automatically become hybrid cloud users as soon as they connect any of these elements with private clouds, and vice versa.  Many still prefer the peace of mind of retaining private cloud infrastructure for manging core business applications as well as embracing those still valuable on-premise legacy systems and equipment which just can’t be virtualised.

Equally, a company might want to use a public cloud development platform that sends data to a private cloud or a data centre based application, or move data from a number of SaaS (Software as a Service) applications between private or data centre resources. A business process is therefore designed as a service so that it can connect with environments as though they were a single environment.

Hybrid and the data centre

So where does cloud 2.0 and the rise of hybrid leave the data centre? Clearly, the buck must continue to eventually stop with the data centre provider as it is ultimately the rock supporting any flavour of cloud – public, private or hybrid. Whether you are a service provider, systems integrator, reseller or the end user you will want to be sure the data centres involved have strong physical security, sufficient power supply on tap for the high density racks that allow scaling of services at will, and of course, diverse high speed connectivity for reliable anyplace, anytime access.

But for implementing hybrid environments, the devil is in the detail.  Often what isn’t considered is how to connect public and private clouds. And don’t forget some applications may still remain outside of cloud type infrastructures. There is not only the concern around latency between these three models but the cost of connectivity needs to be built into the business plan.

Location of the public and private cloud is a primary concern and needs careful consideration. The time to cover large geographical distances must be factored in and as a result the closer the environments can be positioned the better. The security of the connections and how they are routed also needs to be examined. If the links between the two clouds was impacted then how might this affect your organisation?

Customers who are actively building hybrid solutions increasingly demand their private clouds to be as close to the public cloud as possible. This is because using public Internet connections to connect to public cloud can expose end users to possible congestion and latency whilst direct connections do not come cheap.  Sure, latency between private and public cloud can be reduced but with some costs. Caching can help sometimes and the use of traffic optimisation devices is well-proven but each adds more complexity and cost to what should be a relatively straightforward solution.  Developers need to be conscious of the fact that moving large amounts of data between private and public cloud will cause latency and sometimes will need to redesigned purely to get over latency problems.

In a perfect world it would be ideal to use a single facility to host both public and private cloud infrastructure and use the various backup solutions available for data stored in the private and public clouds. This would reduce latency, connectivity costs and provide a far higher level of control for the end user. Obviously the location would have to be in a scalable, highly secure data centre with good on-site engineering services available for providing remote hands as necessary.  And thanks to the excellent quality of modern monitoring and diagnostics tools, much of the technical support can now be done remotely by the provider or user these days.

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DevOps bridges the gap between Development and Operations to accelerate software delivery and increase business agility and time-to-market. With its roots in the Agile movement, DevOps fosters collaboration between teams and streamlines processes, with the goal of breaking silos in order to “go fast.”
Information Security (InfoSec) and compliance are critical to businesses across the globe, especially given past examples of data breaches and looming cybersecurity threats. InfoSec has long been thought of as the group that «slows things down» – the wet towel to your DevOps efforts – often requiring a more conservative approach as a means of mitigating risk. Traditionally, DevOps was viewed as a risk to InfoSec, with the increased velocity of software releases seen as a threat to governance and security/regulatory controls (these, by the way, often require the separation of duties, rather than the breaking of silos.)

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If your website receives heavy traffic and you are hosted across multiple infrastructures across the world or you are using multiple CDNs, then you ought to use a DNS Load Balancer to reroute traffic for better performance.
While there are some large companies who create their own DNS load balancing system, which is complex and tedious to implement and manage, some companies make life easier by opting for ready-made solutions such as those from Cedexis, Dyn, NSONE, Rage4 etc
Most of the above mentioned companies are backed by Anycast networks spread across global locations.
While there are some differences between the feature sets offered by these companies and the number of POPs they own, it is very important to identify the one that works best for your business.

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Cisco to buy cloud orchestrator CliQr for $260 million

Cisco corporateCisco has announced its intention to buy CliQr Technologies, a Californian start up that specialises in making apps run faster in the new bare metal, virtualised and container environments that are becoming increasingly pivotal in cloud computing.

Under the terms of the agreement, Cisco will pay $260 million in cash and assumed equity awards, plus retention based incentives. The acquisition is expected to close in the third quarter of 2016, subject to closing conditions. The CliQr team will join Cisco’s Insieme Business Unit reporting to Prem Jain, Cisco’s general manager.

Announcing the acquisition at Cisco’s Partner Summit, Cisco’s VP of Corporate Development Robert Salvagno said that the new technology will help its systems integrators and service provider partners to simplify the marshalling of resources and help get private, public and hybrid cloud projects running quicker. CliQr has out-of-the box support for all major public cloud environments.

Cisco said it will now continue to integrate CliQr across its data centre portfolio.

Cisco had already integrated CliQr with its Cisco Application Centric Infrastructure (ACI) and Unified Computing systems (UCS) prior to acquisition, in a bid to improve the movement of applications between on-premise and cloud environments. Having achieved that it now aims to integrate CliQr across its data centre portfolio, extending the ‘orchestration of services’ to cover eventualities such as bare metal computing, containerised systems and all the various types of virtualisation.

CliQr simplifies management by giving customers a single system for managing the application lifecycle across hybrid IT environments. Cisco claims the system is intuitive and can simplify the most complex systems. With computing becoming a hybrid of traditional on premise IT and services running in the cloud, many CIOs and network managers have been left behind by the new complexity and inefficiencies and blockages have emerged which Cisco claims it can now smooth out.

Among the productivity improvements promised by CliQr is a feature that allows managers to create a single, secure application profile that can then be whizzed across any data centre, public or private cloud. Other managerial time savers include a consistent policy making scheme, an application optimiser across hybrid systems, a one click rollout and ‘complete visibility’ and control across applications, cloud environments and users.

OPNFV announces second major release – Brahmaputra

Digital illustration of Cloud computing devicesThe Linux Foundation-inspired OPNFV Project has taken a new step closer to its ideal of network liberalisation with a new release of its software.

Network Function Virtualisation (NFV), the telecoms industry’s answer to the Stock Market’s Big Bang, aims to open the market for creating software that runs the multitude of functions within any network. The OPNFV Project aims to create a carrier-grade, integrated, open source platform that uses NFV to create telecoms networks that are infinitely more flexible and adaptable than the traditional proprietary systems that locked the software within the rigid backbone of telecoms hardware.

The Project has announced the availability of new improved version of its original offering, code-named Arno, which Telecoms.com reported on in June 2015. The new release, Brahmaputra, offers a more comprehensive standard of tools for testing NFV functionality and use cases. Brahmaputra is OPNFV’s first full experience with a massively parallel simultaneous release process and helps developers to collaborate with upstream communities. By encouraging group collaboration on feature development and addressing multiple technology components across the ecosystem, the Project aims to improve the stability, performance and automation of the system, and to consolidate its features.

The extent of collaboration is ambitious, since OPNFV aims to bring together at least 165 developers from network operators, solution providers and vendors. The focus of their joint efforts will be on integration, deployment and the testing of upstream components to meet NFV’s needs. During the integration process to create the Brahmaputra release, code was contributed by programme writers in the OpenStack, OpenDaylight, OpenContrail ONOS and ETSI developer communities. Meanwhile, there were 30 different projects accepted which created new powers, specifications and community resources to the system.

Among the improvements are Layer 3 VPN instantiation and configuration, initial support for IPv6 deployment and testing in IPv6 environments, better fault detection and recovery, performance boosts through data plane acceleration and much fuller infrastructure testing.

“The strength of any open source project depends on the community developing it,” said OPNFV director Heather Kirksey, “with an entire industry involved in the development of NFV, we’re seeing more collaboration and the strides we made in Brahmaputra create a framework for even more developers to come together.”

Enterprises pay nearly a fifth more to use European cloud – report

Money cloudThe cloud service market in the US is much more competitively priced than in Europe but Latin America gets the worst deals in the world, according to a new study. Europeans pay up to 19% more for the same services when they are hosted in home territory.

According to the new Cloud Price Index report from 451 Research, Americans enjoy the most competitive prices globally. On average Europeans pay between 7 and 19% more, depending on the complexity of the application. Asia Pacific comes second bottom in the price performance study. However, anomalies exist and deals are available to those who shop around, says the report.

The ‘protection premium’, the extra price of hosting services in-country or in-region services, rather than using the cheaper option of US services, is not just the cost of compliance. The extra investment needed by European cloud users is a result of three pressures: the need to meet local regulations, the need to boost performance by bringing apps closer to users and the use of local customer service.

In Europe, soaring local cloud demand, driven by data protection legislation, has created uncertainty about access and responsibility and confused cloud buyers and service providers. The net effect of issues like Safe Harbor, the Patriot Act and the new US-EU Privacy Shield agreement is that european buyers will pay more.

Don’t expect that to change for the better just yet, said Penny Jones, Senior Analyst for European Services. “It won’t be clear what the European Court of Justice thinks about the legislation until they have reviewed a case or two,” said Jones.

Cloud services are even more pricey in Asia Pacific and Latin America, according to the report. Comparable hosting in Asia Pacific and Latin America can cost 38% more than in the US. Taking average prices as a benchmark, Latin America has the most extreme variations in prices, thanks to its limited selection of hosting providers.

There is also an extreme price polarity between the small and large applications in Europe. Users pay double the premium for a large application, composed of computing, storage, platforms and support, in comparison to simpler virtual machines. These discrepancies are the result of skills shortages and an SME market willing to pay more for support on complex applications.

The lesson is that cloud buyers must be more diligent about researching huge price variations according to 451 Research Director Dr Owen Rogers. “One provider charged more than twice the average US price for hosting in Latin America. Another offered an 11% discount for hosting in Europe compared to the US,” said Rogers.

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G-Cloud – why being certified matters

Cloud computingIt might surprise you to know that more than £900m worth of sales have now taken place via the G-Cloud platform since its launch. The Government initiated the G-Cloud program in 2012 to deliver computing based capability (from fundamental resources such as storage and processing to full-fledged applications) using cloud and it has been hugely successful, providing benefits to both customers and suppliers alike.

The G-Cloud framework is offered via the Digital Marketplace and is provided by The Crown Commercial Service (CCS), an organisation working to save money for the public sector and the taxpayer. The CCS acts on behalf of the Crown to drive savings for the taxpayer and improve the quality of commercial and procurement activity. The CCS’ procurement services can be used by central government departments and organisations across the public sector, including local government, health, education, not-for-profit and devolved administrations.

G-Cloud approves framework agreements with a number of service providers and lists those services on a publicly accessible portal known as the Digital Marketplace. This way, public sector organisations can approach the services listed on the Digital Marketplace without needing to go through a full tender process.

G-Cloud has substantial benefits for both providers and customers looking to buy services. For vendors the benefit is clear – to be awarded as an official supplier for G-Cloud demonstrates that the company has met the standards laid out in the G-Cloud framework and it is compliant with these standards. Furthermore, it also opens up an exciting new opportunities to supply the public sector in the UK with the chance to reduce their costs. Likewise it brings recognition to the brand and further emphasises their position as a reputable provider of digital services.

Where public sector organisations are concerned, G-Cloud gives quick and easy access to a roster of approved and certified suppliers that have been rigorously assessed, cutting down on the time to research and find such vendors in the marketplace. This provides companies with a head start in finding the cloud services that will best address their business and technical needs.

I am proud to say that iland was awarded a place on the G-Cloud framework agreement for supplying Infrastructure-as-a-Service (IaaS) and Disaster-Recovery-as-a-Service (DRaaS) at the end of last year. We deliver flexible, cost-effective and secure Infrastructure-as-a-Service solutions from data centres in London and Manchester, including Enterprise Cloud Services with Advanced Security and Compliance, Disaster-Recovery-as-a-Service and Cloud Backup.

So if you are looking to source a cloud provider, I would recommend that you start your search with those that have been awarded a place on the G-Cloud framework agreement. It is important to then work with prospective providers to ensure their platform, service level agreements, native management tools and support teams can deliver the solutions that best address your business goals as well as your security and compliance requirements. Ask questions up front. Ensure the provider gives you full transparency into your cloud environment. Get a demonstration. You will then be well on your way to capitalizing on the promises of cloud.

Written by Monica Brink, EMEA Marketing Director, iland

New research reveals potential cloud pricing headaches for European customers

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CIOs pay a ‘protection premium’ of up to 19% to host their data on a European cloud platform compared to the US, according to the latest Cloud Price Index report from 451 Research.

The report, which for the first time focuses predominantly on the European market, argues US providers are still ahead of their competitors across the Atlantic. The researchers targeted a variety of vendors with a large application specification, but only five providers could deliver it in Europe, and of that number, only one was headquartered in Europe. The natural conclusion, therefore, is that the US-based hypervendors are in prime position to capitalise as the European market builds.

End users are becoming savvier, according to the report, increasingly demanding clear value add, such as expertise in fulfilling local regulatory requirements, while the research also argues users can save substantially if they commit and negotiate, with the average discount for large apps in Europe being 38%. In terms of product, object storage is typically priced at approximately $0.05 per gigabyte in Europe, with SQL and NoSQL services at $11.42 per GB, or $0.10 per million transactions. Discounts range from 20% for storage and between 30-40% for database services.

The report, which aims to give enterprises insight into the cloud pricing landscape, argues the market in Europe is maturing, but issues are not likely to appear immediately. “With demand likely to increase, we don’t think the European cloud market is facing serious price pressure in the short term, as long as it is suitably showing its regional credentials and the value that locality affords,” the report notes, adding: “European providers also need to look beyond virtual machines and support if they want to take on the global players.”

“When evaluating cloud providers, enterprises should consider how they will take advantage of variances in prices in the short and long term to cut costs,” said Owen Rogers, research director of 451’s digital economics unit and author of the report. “We found one provider charged more than twice the average US price for hosting in Latin America, whilst another offered an 11% discount for hosting in Europe compared to the US.

“The global market for cloud is complex and cloud buyers need to understand typical pricing to properly evaluate their options and negotiate with suppliers,” he added.

This is a message which is often ignored somewhat when the likes of Amazon Web Services (AWS), Microsoft, and Google announce their latest price cuts – and complexity is often a stick with which the big vendors beat each other with. A report from Tariff Consultancy in January found cloud pricing was “starting to stabilise” after continued cuts.

You can find more about the 451 Research report here.

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