Oracle Wednesday said it’s buying privately held Vitrue for some unsung amount of money.
Vitrue operates a cloud-based social marketing and engagement platform that lets marketers centrally create, publish, moderate, manage, measure and report on their social marketing campaigns and activities on Facebook, Twitter, YouTube and Google+.
The six-year-old concern has picked up $33 million in funding over the years including investments from Comcast and Turner Broadcasting.
The acquisition should close this summer. Oracle said it will then add Vitrue’s products to the Oracle Cloud in the name of a unified social experience across customer interactions.