Box has hired former Microsoft cloud sales exec Jeremy Grinbaum to lead the company’s commercial expansion efforts in France and southern Europe.
Grinbaum, who will be based in Box’s Paris office, has been broad on board as regional vice president for France and southern Europe to drive the cloud storage incumbent’s business in the region, which includes setting up a local sales team.
“We are seeing significant traction in France and southern Europe as businesses in these regions begin to adopt cloud systems to drive efficiency and collaboration,” said David Quantrell, senior vice president and general manager of EMEA at Box.
“We are excited to accelerate our growth in southern Europe, and Jeremy’s leadership and expertise are exactly what we need to drive the adoption of Box’s content and collaboration platform.”
Before joining Box Grinbaum spent the past few years as a senior sales executive at Microsoft, focusing on the company’s cloud services including Yammer and Office 265. He founded a cloud-based collaboration start up in 2007, PersonAll, and has also held senior sales roles at Google, IBM, and TRSB.
“France and southern Europe are moving quickly in the adoption of new technologies. Enterprises are looking for solutions that will allow them to move off of expensive, legacy architecture and create more agile and iterative environments for employees,” Grinbaum said. “I am excited to join this innovative company and play a role in helping organizations transform the way they work.”
Last month Box revealed its quarterly results to the public for the first time, which showed promise. Billings in the fourth quarter of fiscal 2015 were $82m, a 33 per cent year on year increase. But the company has over the years spent hundreds of millions of dollars bolstering its sales and marketing efforts, accumulating a significant amount of debt in the process, so it’s likely Box’s main focus will be on delivering the return shareholders are looking for from its southern European expansion.