ClickFuel recently closed a $4 million Series B Round with Baird Venture Partners among the participants. The investment will be used to develop new products and services to expand the use of Fuel Station in data and business intelligence applications.
Fuel Station is a SaaS-based marketing analytics and performance management solution tailored for small to medium-sized businesses, providing more than 200,000 activated dashboards for SMBs to access, track and monitor marketing initiatives and results. Through more than two dozen partners, Fuel Station addresses the challenge SMBs face in maximizing online marketing spending, tracking campaign effectiveness and reducing the time necessary to analyze campaign data.
With Fuel Station, ClickFuel partners such as The E.W. Scripps Company, DudaMobile and Propel Marketing, a GateHouse Media company, provide their SMB customers with comprehensive marketing dashboards that address the complexity of marketing and advertising campaign performance. This dashboard delivers data on a single platform to empower decision-making and improve campaign productivity and presence. ClickFuel partners also leverage Fuel Station’s back-end business intelligence platform to improve account managers’ efficiency, differentiate their businesses in the crowded media industry, increase customer lifetime value and reduce customer churn.
“The Fuel Station dashboard has quickly become an invaluable tool for our account executives from coast to coast,” said Adam Symson, chief digital officer of Scripps, a leading media enterprise. “Our television stations and newspapers are focused on providing the market’s most-effective solutions for our advertisers, and Fuel Station makes it possible to measure and track our success so customers have actionable evidence that we’re helping them build their businesses.”
“Providing our customers with transparency into their marketing investments across all mediums helps us build trust and lasting relationships with them. As a convergent resource that fully integrates all components of a marketing campaign from pay-per-click to behavioral analytics to call tracking, Fuel Station makes it easy for our clients to visualize their campaigns and returns on investment, and helps our account managers better serve our customers,” said Dave Myer, director of advertising operations at DudaMobile, anonline platform that converts websites into mobile friendly websites.