89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, has launched a new service, ECHO, an email capabilities & health optimization plan that maximizes email investments for increased impact and ROI.
“Industry surveys show that the amount of email sent by retailers in 2012 jumped by at least 19 percent, and with good reason,” said Arthur Sweetser, CMO of 89 Degrees and recent speaker at the Email Evolution Conference. “Email is evolving and remains highly profitable; the evidence keeps mounting and businesses know it is a smart bet for their budgets.”
89 Degrees also hears from many marketers that are convinced of emails’ value, but still don’t know if they are making the most of their investment. Or they may not be achieving the growth numbers on which they were counting.
“When businesses are allocating a sizable portion of their marketing budget to email marketing, they want to be sure they are spending smart,” continued Sweetser. “That’s why we introduced ECHO – to help marketers reach and exceed their goals, increasing their success with each following campaign.”