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Cloud Expo & PaaS: Where Do We Take It From Here?

“It’s the same old tune, fiddle and guitar, where do we take it from here.” – Waylon Jennings (RIP).

Waylon was talking about change in this song, which was entitled “Are You Sure Hank Done it This Way?” His view was that one could build on a great legacy – in this case, country music – while still respecting it. He faced the same reactionary forces that artists have faced since modern western society emerged during the Renaissance.

I daresay that cloud computing continues to face the same sort of resistance as it builds upon the great legacy of enterprise IT, and as it brings changes to decades of established procedure.

“Legacy IT” was a derisive term a decade ago, as an earlier generation of client-server systems threatened to eliminate the mainframe “hairball” (Scott McNealy’s term) for good.

From Derided to Accepted
Today, legacy IT is an accepted piece of the puzzle, and can describe anything that is not new. I don’t think anyone expects enterprise IT to run with “seamless interoperability” (the worst marketing buzzphrase ever) anytime soon. The challenge of making everything work is, after all, why everyone in IT has a job in the first place.

So…having returned recently from Cloud Expo in New York to my current office in Illinois, I have to ponder, “where do we take it from here?”

The big lesson from Cloud Expo, as I wrote a few days ago, is the inevitably of multi-cloud computing. Enough vendors are now partnering with one another, creating a vast new sea of middleware. This creates a marvelous tautology: a.) your current enterprise IT shop can migrate to cloud without having to rip stuff up, b.) cloud computing can be embraced by your organization because you don’t have to rip stuff up.

Well, this lesson might qualify as a big “duh” to enterprise IT pros who’ve been bemused to this point about “cloud myths” and the Den of FUD being furnished by companies large and small. Of course we will work within our own parameters! Of course we won’t tear everything up! In fact, we won’t tear anything up!

Now that cloud vendors – and those who write about the technology – have figured out there will be no clean lines drawn among public, private, and hybrid cloud, we’re all allowed to proceed with cloud initiatives as it suits our company’s fashion. The newish, cloud-era purveyors of Infrastructure (IaaS) in the cloud are now free to see hockey-stick growth in an arena populated by all of the traditional enterprise IT players.

Whither Larry’s Company?
While on this topic, I’d like to observe that it seems Oracle CEO Larry Ellison continues to have nothing of value to say about cloud computing. His feigned disgust of cloud of a few years ago has been replaced by condescending endorsement. The only good news here seems to be an earnestness among Oracle’s other employees to bend the company’s offerings to fit what there customers want. It is impossible for me to tell at this point whether cloud will ultimately destroy Oracle, be destroyed by it, or simply sleeken it up to meet the needs of this new era.

Time for More PaaS
In any case, Oracle must function within this multi-cloud universe. And within this universe, the question of software development (delivered as PaaS) also raises its head. I find PaaS to be the most dynamic area within cloud. As one PaaS entrepreneur told me in New York, “you know there are only two PaaS frameworks with more than $10 million in revenue right now – and one of them is Microsoft Azure.”

In other words, the Oklahoma Land Rush is on, and it will look chaotic to some, for some time.
As a business-side panelist during the DeployCon PaaS conference held within Cloud Expo noted, “the machine screws aren’t the same size” among the competing cloud development programs and frameworks today, further noting that “it will be a long time before they are.”

This can either signal chaos and cause timid managers to wait until things standardize themselves, or can signal healthy competition and cause bolder managers to pursue their cloud projects with what they think is the best software and framework for them.

I’m trying to think if there’s ever been a truly losing bet when it comes to software languages and frameworks. There must be more than 100 significant languages and frameworks already in use – and the better jobs go to those with well-developed skills in more than one of them.

Train ‘Em!
Which brings me to my final point of the day. Cloud computing promises to upgrade IT jobs. Let the water flow where it may – if lower level tech support continues to migrate to India, the Philippines, and Eastern Europe, let it. Train your people here, train them well, lobby against more H1B visas, and let a thousand flowers bloom.

If enough of the United States’ current population simply can’t be trained to meet the more extreme needs of cloud computing, then forget what I said about the visas. The opportunity is there in any case.

Ask the major research companies if you wish – or look around your shop, think about what you want to build on the cloud with PaaS, and see if you can find the talent to do it. If you can’t let me know – I’m ready to start a whole new series of PaaS conferences if there’s a need.

As Waylon himself wrote, “Tell me one more time just so I understand.” I think I’ve been told enough now.

Follow me on Twitter

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Cloud Expo & PaaS: Where Do We Take It From Here?

“It’s the same old tune, fiddle and guitar, where do we take it from here.” – Waylon Jennings (RIP).

Waylon was talking about change in this song, which was entitled “Are You Sure Hank Done it This Way?” His view was that one could build on a great legacy – in this case, country music – while still respecting it. He faced the same reactionary forces that artists have faced since modern western society emerged during the Renaissance.

I daresay that cloud computing continues to face the same sort of resistance as it builds upon the great legacy of enterprise IT, and as it brings changes to decades of established procedure.

“Legacy IT” was a derisive term a decade ago, as an earlier generation of client-server systems threatened to eliminate the mainframe “hairball” (Scott McNealy’s term) for good.

From Derided to Accepted
Today, legacy IT is an accepted piece of the puzzle, and can describe anything that is not new. I don’t think anyone expects enterprise IT to run with “seamless interoperability” (the worst marketing buzzphrase ever) anytime soon. The challenge of making everything work is, after all, why everyone in IT has a job in the first place.

So…having returned recently from Cloud Expo in New York to my current office in Illinois, I have to ponder, “where do we take it from here?”

The big lesson from Cloud Expo, as I wrote a few days ago, is the inevitably of multi-cloud computing. Enough vendors are now partnering with one another, creating a vast new sea of middleware. This creates a marvelous tautology: a.) your current enterprise IT shop can migrate to cloud without having to rip stuff up, b.) cloud computing can be embraced by your organization because you don’t have to rip stuff up.

Well, this lesson might qualify as a big “duh” to enterprise IT pros who’ve been bemused to this point about “cloud myths” and the Den of FUD being furnished by companies large and small. Of course we will work within our own parameters! Of course we won’t tear everything up! In fact, we won’t tear anything up!

Now that cloud vendors – and those who write about the technology – have figured out there will be no clean lines drawn among public, private, and hybrid cloud, we’re all allowed to proceed with cloud initiatives as it suits our company’s fashion. The newish, cloud-era purveyors of Infrastructure (IaaS) in the cloud are now free to see hockey-stick growth in an arena populated by all of the traditional enterprise IT players.

Whither Larry’s Company?
While on this topic, I’d like to observe that it seems Oracle CEO Larry Ellison continues to have nothing of value to say about cloud computing. His feigned disgust of cloud of a few years ago has been replaced by condescending endorsement. The only good news here seems to be an earnestness among Oracle’s other employees to bend the company’s offerings to fit what there customers want. It is impossible for me to tell at this point whether cloud will ultimately destroy Oracle, be destroyed by it, or simply sleeken it up to meet the needs of this new era.

Time for More PaaS
In any case, Oracle must function within this multi-cloud universe. And within this universe, the question of software development (delivered as PaaS) also raises its head. I find PaaS to be the most dynamic area within cloud. As one PaaS entrepreneur told me in New York, “you know there are only two PaaS frameworks with more than $10 million in revenue right now – and one of them is Microsoft Azure.”

In other words, the Oklahoma Land Rush is on, and it will look chaotic to some, for some time.
As a business-side panelist during the DeployCon PaaS conference held within Cloud Expo noted, “the machine screws aren’t the same size” among the competing cloud development programs and frameworks today, further noting that “it will be a long time before they are.”

This can either signal chaos and cause timid managers to wait until things standardize themselves, or can signal healthy competition and cause bolder managers to pursue their cloud projects with what they think is the best software and framework for them.

I’m trying to think if there’s ever been a truly losing bet when it comes to software languages and frameworks. There must be more than 100 significant languages and frameworks already in use – and the better jobs go to those with well-developed skills in more than one of them.

Train ‘Em!
Which brings me to my final point of the day. Cloud computing promises to upgrade IT jobs. Let the water flow where it may – if lower level tech support continues to migrate to India, the Philippines, and Eastern Europe, let it. Train your people here, train them well, lobby against more H1B visas, and let a thousand flowers bloom.

If enough of the United States’ current population simply can’t be trained to meet the more extreme needs of cloud computing, then forget what I said about the visas. The opportunity is there in any case.

Ask the major research companies if you wish – or look around your shop, think about what you want to build on the cloud with PaaS, and see if you can find the talent to do it. If you can’t let me know – I’m ready to start a whole new series of PaaS conferences if there’s a need.

As Waylon himself wrote, “Tell me one more time just so I understand.” I think I’ve been told enough now.

Follow me on Twitter

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Characters I’ve Met in the Cloud

After attending a Clouderati party and DeployCon the following day I started to question my very existence in the world of technology. It’s as if I’ve been closeted. It reminded me a little of my childhood in what was once West Berlin, where my father burst onto the art scene, only to flame-out after publicly humiliating the most powerful gallery of the time and his sponsor, Rene Bloch. My father wanted to flood the gallery with water and have the people traverse islands constructed as part of the exhibit as they moved from one island after another each hosting the paintings and provisions that had sustained the artist as he moved through one way of viewing to another as he constructed and sometimes destroyed his works. That’s another blog post entirely, perhaps even a chapter in a novel.

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Cloud Expo: The Question Moves from "What" to "Why" to "How"

Cloud computing has crossed a Rubicon of sorts, and is now being embraced by a majority of enterprise IT shops – at least according to attendees and vendors at Cloud Expo in New York.

I remember interviewing Hal Stern (late of Sun and Oracle) a couple of years ago at the event, when he said that people were asking him “why should I do cloud?” rather than “what is cloud?” This year, the question is “how should I do cloud?”

There is a mad dash among big vendors, for one thing. IBM and HP have embraced the cloud fully, even to the extent of offering traditional PaaS development services as part of their infrastructure (IaaS) solution. Microsoft has re-launched Azure, in effect, working with new vendors to expand beyong its PaaS roots to become an IaaS vendor designed to compete directly with Amazon. Oracle’s Larry Ellison now speaks of cloud as if he invented it, as the database monster now seeks to maintain grip on hundreds of thousands of enterprise IT customers.

Meanwhile, the Battle of the Stacks among Eucalyptus, OpenStack, and Citrix CloudStack is merely part of a larger struggle for market share among the three Open Source companies against VMware, the company that triggered the move toward cloud in the first place.

Cloud Expo had a few highly interesting sub-events within it. In addition to its traditional Cloud Computing Boot Camp and the RightScale conference, this time Cloud Expo hosted a day-long presentation from the Open Data Center Alliance (ODCA), and the initial DeployCon event, which focused on the pack of PaaS vendors who are rubbing against one another for supremacy in this key space.

The word of the day here was “multi-cloud.” It turns out that enterprise IT is complex, and that cloud is not going to eliminate that complexity, at least with larger shops. However, it will continue the push in recent years to eliminate silos, decouple and loosely recouple services, get a grip on measuring things, and provide the vaunted “single pane of glass” through which IT management and view and manage what’s going on.

Cloud’s potential to offer apparently infinite elasticity and to remove some of the day-to-day management headaches when moving things offsite remain as great future opportunities for cloud. But it seems that customers are doing their best to avoid Vendor Lock-in 2.0 and to work with multiple companies to get what they need. From what I saw at Cloud Expo, the need for highly skilled IT worker bees and managers will only increase as companies realize that they really need to know what they’re doing in the cloud; it’s not just a buzzterm, not a panacea to IT complexity, but rather, a foundational, transformational change.

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API Strategy 2012: For the Cloud, by the Cloud, as Platforms Emerge

What do salesforce.com and Mashery have in common? They are multi-tenant software as a service leaders – both built with billions of APIs – for the Cloud, by the Cloud.
The implications this year: API Strategy in 2012 cuts across mobile, social, and cloud. Winning with API’s translates to understanding the economics and agility of clouds for scale, speed, and security.
In 2010 Delyn Simons, formerly the head of eBay’s highly successful developer program stated, «Behind every good app is an API.» In 2012, the projection is that «behind every successful app there will be a number of APIs that power it.» Apps are becoming big business, with more than 250 million app downloads on Christmas day alone and a record number of Android, iPad, and iPhone sales during the holidays. The world has been mobile for a decade, but now the mobile world is so omnipresent and dynamic that it is altering business and culture at impressive rates.

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GoGrid to Provide Cloud Infrastructure for Big Data Architecture

GoGrid, a cloud infrastructure company, on Thursday announced that Brilig relies on hybrid infrastructure in the cloud from GoGrid for its Big Data architecture. A cooperative data marketplace for online display advertising, Brilig offers ad space in more than 7,500 consumer segments. Since turning to GoGrid, Brilig has decreased its infrastructure costs and increased the performance of its Big Data solution.
“Brilig wouldn’t exist without the distributed data architectures associated with Big Data,” says Paul Cimino, the company’s CEO. “Big Data represents a profound change in the usefulness of the huge amounts of data we generate. The cloud is just as important. By running our solution using GoGrid’s hybrid cloud infrastructure, we’re able to process more than 300 million requests per day without tying up our capital in database or server hardware.”

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Are Your Software Licenses Cloud-Friendly?

Any software licensing scheme that counts the number of processors, servers, or virtual instances is fundamentally Cloud-unfriendly. In the pre-Cloud days, servers were expensive and difficult to install and configure, so we operated in the context of scarcity: add a server, pay a lot of money. The Cloud changes this equation to one of abundance: instances are cheap, plentiful, and easy to configure, so nothing we put on a particular instance should cost us very much or have much importance in and of itself.
ZapThink likes nothing better than to poke a stick at a hornets’ nest, and our last ZapFlash did not disappoint. We discussed how private Clouds weakened the enterprise value proposition for Cloud Computing, eliciting consternation far and wide, not from enterprises implementing such Clouds, but from consultants and vendors in the business of building and outfitting them. To which we say: well, duh! Cloud Computing is a paradigm shift precisely because we won’t need to hire pricey consultants or buy a lot of gear to use them!

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SoftLayer Announces Turnkey Private Clouds

SoftLayer, a provider of global, Internet-scale cloud infrastructure, has unveiled its new SoftLayer Private Clouds solution that provisions and configures full private cloud deployments on demand. These scalable, secure and high-performance deployments leverage the company’s automated architecture, worldwide data center locations and private network, and customer-controlled infrastructure management system.
“For some time our customers have used our portfolio of dedicated servers, network resources, and virtualization options to build their own private clouds. Now, with SoftLayer Private Clouds, instead of starting at square one, you begin with a pre-configured cloud ready for whatever you want to do with it,” said Duke Skarda, Chief Technology Officer for SoftLayer. “We’ve built our Private Clouds solution out of our experience creating and managing our own cloud, and our unique capabilities in automating sophisticated deployments. At the push of a button you have a dedicated cloud at your command, with full access and control over every aspect, and the ability to scale infinitely, on demand.”

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Amazon Web Services Expands Free Support and Lowers Prices on Premium Tiers

Amazon Web Services LLC (AWS), an Amazon.com Company (NASDAQ: AMZN), on Thursday announced expanded free support for all AWS customers, reduced pricing on premium support plans and multiple new features to help customers better interact with and improve their use of AWS, including chat functionality and proactive alerts when opportunities exist to save money, improve system performance, or close security gaps. AWS Support is a fast-response support channel that is staffed around the clock with experienced and technical support engineers. For more information on the pricing and the new options, visit http://aws.amazon.com/premiumsupport/.
As part of Thursday’s announcement of the new support features, the broad selection of support offerings offered by AWS have been renamed to better align with the customer’s need or use case. All plans include support for an unlimited number of cases, are available worldwide, have no long term contracts, and can be cancelled at any time.

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