GoGrid, a cloud infrastructure company, on Thursday announced that Brilig relies on hybrid infrastructure in the cloud from GoGrid for its Big Data architecture. A cooperative data marketplace for online display advertising, Brilig offers ad space in more than 7,500 consumer segments. Since turning to GoGrid, Brilig has decreased its infrastructure costs and increased the performance of its Big Data solution.
“Brilig wouldn’t exist without the distributed data architectures associated with Big Data,” says Paul Cimino, the company’s CEO. “Big Data represents a profound change in the usefulness of the huge amounts of data we generate. The cloud is just as important. By running our solution using GoGrid’s hybrid cloud infrastructure, we’re able to process more than 300 million requests per day without tying up our capital in database or server hardware.”