Ziggo appoints CloudSense to boost its Salesforce

Money cloudPrice quote service provider CloudSense has been anointed by Dutch cableco Ziggo to boost sales using the Cloudsense Telecoms Platform.

The CloudSense systems integrate with Salesforce’s customer relationship management service to improve the effectiveness of company sales teams. The cloud based service helps employees to configure, price and quote products and services from simple sales of broadband to more sophisticated TV bundles and subscriptions.

In a competitive selection process CloudSense promised Ziggo higher order values, fewer order errors, more automation of sales processes and quicker product launches. CloudSense created a telecoms-specific Configure Price Quote (CPQ) and customer order management, according to Dave Loerts, Director Sales SMB at Ziggo. This means Ziggo can improve both the sales cycle and the customer experience. “We were impressed that CloudSense could offer CPQ across every sales channel,” said Loerts.

One of the deciding factors in the sale was that CloudSense has created a contingency plan for working when no network is available. “Being able to configure, price, quote and contract on an iPad offline means the team are always able to sell more effectively,” said Loerts.

The CloudSense Telecoms Platform brings together the sale and provisioning of the entire range of a mobile telcos’ or communications services provider’s products and services across every sales channel. It then integrates them and provides a single view of the full transactional lifecycle natively on Salesforce. By editing and simplifying the presentation of information, and prioritising the most crucial deal making intelligence, it saves time and speeds up the sales life cycle, CloudSense claims.

Faster quotes lead to more sales, which then creates more opportunities for cross-selling and upselling, according to CloudSense CEO Richard Britton.

“Many companies today are faced with challenges when it comes to selling on-site and over the phone, and CloudSense can have a significant impact on a company’s drive to grow its market share,” said Britton.