Google Cloud and Wipro have launched the Wipro-Google Cloud Innovation Arena in Bangalore, India, hoping to increase cloud capabilities and build new products across industries.

The cloud collaboration space aims to provide in-house technical expertise, ensure seamless cloud adoption, and accelerate innovation to drive business transformation for customers.

The companies said that by combining Google Cloud with Wipro FullStride Cloud Services, the jointly developed innovation centre will offer a range of people, processes, and platforms to customers around the world. The centre will showcase the talent, tools, and best practices required to develop and deploy applications on Google Cloud.

“Innovation and business differentiation are key drivers of cloud adoption, which is why innovation labs where customers can brainstorm, design, and pilot innovation use cases with the help of industry experts have become increasingly important,” said Kevin Ichhpurani, corporate vice president of Partner Ecosystem at Google Cloud.

“We are pleased to be furthering our partnership with Wipro to provide our customers with the resources they need to take their cloud journey to the next level.”

Jason Eichenholz, senior vice president and global head of Ecosystems & Partnerships at  Wipro, said that the new Innovation Arena was the latest example of the company’s commitment to providing customers with world-class resources and support, and a vision for their cloud future.

“We are excited to strengthen our partnership with Google Cloud, and look forward to leveraging the Wipro-Google Cloud Innovation Arena to increase cloud capabilities, build solutions across industries, and help our customers simplify their processes and workflows,” said Eichenholz.

In August, Wipro added a new studio to its Technology Center in Plano, Texas, to support customers’ digital transformation efforts as part of a collaboration with ServiceNow. The studio, named @now Studio, was set to draw upon ServiceNow’s simplified processes and digital workflows to create custom products. Wipro’s Texas Technology centre houses the firm’s US cyber defence unit and is an incubator for developing advanced analytics and cloud technologies.