Why SaaS Vendors Must Offer Automated Sign-On to All Business Customers

Typically, automated sign-on is regarded to be something troublesome and costly, which slows down rollouts, adds complexity and requires involvement from customer IT organizations, something that SaaS vendors often want to avoid at any cost. However, automated sign-on can be one of the most important tools in meeting some of the most important business objectives for a SaaS business:
Engaging customers and keeping them
Minimizing unit costs

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