What Is Driving Cloud Computing?

“In some segments, the price of cloud computing will go up as providers offer higher-end solutions designed to cater to complex enterprise requirements,” observed John A. De Goes, CEO & Founder of Precog, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “However,” De Goes continued, “in most segments, and for any fixed set of features, the price of computing, bandwidth, storage will go down in inflation-adjusted dollars, concurrent with advances in hardware, software, and efficiency, all driven by competitive pressures.”
Cloud Computing Journal: Just having the enterprise data is good. Extracting meaningful information out of this data is priceless. Agree or disagree?
John A. De Goes: Far too many companies pat themselves on the back for having terabytes or petabytes of data. But data has no intrinsic value, and maintaining the infrastructure necessary to capture and warehouse data has very real costs. Data by itself doesn’t give you any competitive advantage. It’s only if you act on that data that you can drive more revenue and secure competitive advantages.

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