Voice in the cloud – is there an identity crisis?

As time goes on we are, without question, witnessing acceleration in the adoption of services being purchased as mainstream alternatives to on-premise, on a global scale. Whatever buyers are looking for, from CRM to business backup, a cloud option is out there.

It is the term ‘cloud’ that has won the battle to describe anything that isn’t located within a client’s physical location. However, issues have arisen because there are many variations of technology that fall within this offsite category including ‘hosted’ and ‘colocation’. The generic definition associated with ‘cloud’ causes confusion not only amongst the industry but, most importantly, for customers.

Businesses trying to decide if cloud technology will play a part in the total IT infrastructure of their organisation face an even bigger challenge by the variation in definition. This is even more critical when choosing a solution for a service as business critical as voice …