The telco cloud dilemma: How to succeed in the IaaS marketplace

One of the notable presenters at this week’s Cloud World Forum in Brazil was from telco giant Telefónica.

This Spain-based powerhouse has extensive interests across Latin America as well as North America and Europe, and owns everything from undersea cables up to managed services. And as with every other telco on this planet, they’re heavily into Cloud Computing.

Nothing unusual so far. But toward the end of this fellow’s talk, someone asked whether Telefónica was going to either partner with Amazon Web Services (AWS) or compete with them. Seeing as the larger company was all-in with their Cloud bet, I expected the answer would be to compete with the IaaS leader.

After all, telcos from Verizon to Alcatel are in the trenches battling Bezos and Company. But to my surprise, he answered that they would prefer to run their SaaS apps on Amazon, while at …