Cloud computing innovation will power enterprise transformation in 2018. Cloud growth is also driving a rapid rise in the storage market, exacerbating the enterprise challenge around storage cost and complexity. The business reason behind this marketplace reality is the proliferation of real-time data from the web, mobile devices, social media, sensors, log files, and transactional applications. Big Data has also found a home on the operational side of many market verticals in applications ranging from fraud detection to the processing of video evidence.