The cloud for live sports: From blue-sky to real world

Many broadcast experts believe that live sports and news programming have driven much of the broadcast production innovation we see today. The demand for high-quality, low latency video delivered at maximum speed, accelerated ongoing advancements in digital workflows enjoyed by many broadcast sectors.

Now the sheer volume of content – thanks to the wide array of newer digital outlets – in new and more complex formats, is increasing requirements and straining broadcasters’ network capacities and resources. In short, data has never been so large, complex and challenging to transport, store and manage effectively. 

For the past several years, cloud computing has been like a carrot dangling just beyond reach: promising to dramatically improve the transport and management of large amounts of data while streamlining workflows and increasing collaboration but not quite delivering.

The virtually unlimited, on-demand increases in transfer, storage, compute and bandwidth that the cloud could enable, plus the clear cost …