[session] @Schmarzo’s Economic Value of Data | @CloudExpo @DellEMC #BigData #Analytics

Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.

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