RIM’s New Cloud Unit Reportedly on Block

Struggling Research In Motion is looking to sell NewBay Media, the white-label mobile content supplier that it bought last October for $100 million, according to the Wall Street Journal in a story Reuters picked up on.

Other non-core assets could also go. RIM has RBC Capital Markets and JPMorgan exploring strategic options. The company is trying to cut a billion dollars in costs ahead of bringing the new Blackberry 10 to market early next year.

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