Product Launch X, Christmas… and Other Well-Known Spikes

Do chief information officers really prepare and provision their datacenter backbones especially for Christmas? Do CIOs honestly talk to systems architects, software development team leaders and individual programmers about the festive season and plan for an additional data burden?
The fact is that the IT industry has a vibrant and healthy media and publicity scene. Come the “holiday season” (let’s use the politically correct term), the stories turn to the so-called seasonal spike ahead.
Of course, Christmas is really only one seasonal spike among many for the truly discerning CIO. During normal trading hours companies witness demand spikes for any number of reasons including new product launches, web-based viral (usually positive) publicity surges and even the weather.

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