Salesforce co-chief Keith Block steps down


Keumars Afifi-Sabet

26 Feb, 2020

The joint-Salesforce CEO Keith Block has stepped down from his leadership role after just 18 months in-post, leaving founder Marc Benioff as the sole CEO of the software company.

Block’s resignation has come as a surprise, given the former Oracle VP has come on leaps and bounds since joining Salesforce in 2013, and was widely considered to be a potential successor to Benioff in the future.

The co-CEO first joined the customer relationship management (CRM) company in 2013 as head of sales, before being promoted to COO.

He took up the co-CEO role from August 2018, meaning that he’d only been in the role for little more than 18 months before announcing his intent to step down.

The nature of his departure is also somewhat of a mystery, with no explicit reason offered by the company.

Block will stay on with the company for an extra year to serve as an advisor before moving on, and Benioff will now handle the duties the two had previously shared.

The company revealed Block’s decision on a conference call with analysts in which it shared financial results for the fourth quarter of 2019, according to Business Insider.

The firm’s executives, including Benioff, praised Block for his almost seven-year stint at the company, and wished him well for the future.

“I am his biggest supporter,” Benioff said, adding: “I’m his close friend. You’ll always be part of our Ohana [the Hawaiian word for family].”

On the call, the company reported a net loss of $248 million for the fourth quarter of last year, compared with a net income of $362 million for the same quarter in 2018. Moreover, its total revenues rose by 34.6% to $4.85 billion, which beat analyst estimates of $4.75 billion.

The CRM company has made a series of acquisitions over the last year, the most significant of which is its purchase of data management firm Tableau for approximately $16 billion. This was in addition to its purchase of ClickSoftware for $1.35 billion in August.

Already in 2020, the company has acquired data personalisation company Evergage, and industry-specific cloud provider Vlocity.

Firefox activates DNS over HTTPS for US users by default


Keumars Afifi-Sabet

26 Feb, 2020

​Mozilla has begun the rollout of encrypted DNS over HTTPS (DoH) by default for all its US-based Firefox users after working for years to upgrade the Domain Name System (DNS) protocol.

Over the next few weeks, Firefox users will be able to use the DoH protocol by default while surfing the web, meaning their web traffic will be fully encrypted. This technology blocks third-party interception and also prevents Internet Service Providers from maintaining visibility over users’ activity.

DNS, which remains unchanged since the 80s, has been long-considered an insecure protocol that, while fundamental to the internet’s structure, allows for threats such as man-in-the-middle attacks.

The archaic database links a URL to an IP address, with browsers able to identify the websites for users by matching the two when a query is made. Because there is no encryption, however, other devices may intercept these queries and potentially collect this data.

DNS lookups are often sent to servers that can allow third-parties to gain access to users search and browsing history without their knowledge. It’s one of the key methods that ISPs deploy when implementing tools like web blockers.

“Today, we know that unencrypted DNS is not only vulnerable to spying but is being exploited, and so we are helping the internet to make the shift to more secure alternatives,” Mozilla said

“We do this by performing DNS lookups in an encrypted HTTPS connection. 

“This helps hide your browsing history from attackers on the network, helps prevent data collection by third parties on the network that ties your computer to websites you visit.”

Mozilla’s DoH implementation involves routing users’ web traffic to a DNS server hosted by either Cloudflare or NextDNS depending on their preference, instead of DNS servers hosted by ISPs and networking companies.

The DoH protocol will be configured by default for US users over the next few weeks, although users outside of the US may activate this level of encryption by accessing the settings menu. This is an option in the connection settings menu.

This privacy-focused move typifies the approach Mozilla has taken in recent years to fine-tuning and differentiating its Firefox browser from a host of competing applications, such as Google Chrome and Microsoft Edge.

Chrome, however, also allows users to adopt DoH, although this will have to be manually configured, unlike for US users in Firefox, and soon across the rest of the world, who will enjoy DoH security by default.

Microsoft, similarly, embraced this protocol in November, announcing it would work to implement more secure technology into its products. This would start with plans to upgrade its servers to use the DoH protocol.

The shift to DoH is expected to anger ISPs, who in the UK previously branded the company an ‘internet villain’ for simply considering implementing the protocol.

Service providers, and regulators like Ofcom, or the FCC in the US, have relied on the DNS protocol for a host of functions, such as implementing content blockers. The mass implementation of DoH would render such tools useless as ISPs would lose all visibility over their customers’ web traffic.

How SaaS, AI and machine learning are boosting sports broadcasting: A guide

The sports broadcasting industry has a problem. Fan bases are growing, as are viewing figures; but it is becoming harder and far more expensive for sports broadcasters and rights holders to manage, package and distribute their content. Obsolete methods of distribution that require expensive software and hardware packages, sold on fix term licenses, are hindering broadcasters from making back-end efficiencies that can ultimately lead to enhanced fan experience.

In short, the traditional linear services used to broadcast sporting events are broken.

This is increasingly true for smaller, more niche sports that are further exposed to the strain on resources and struggle to achieve the fan exposure they require to grow. Where technology is concerned, enhancing fan engagement and increasing audience figures are normally viewed as part of the front-end program, but that should no longer be the case.

By tidying up the backend technology used to manage, package and distribute content, sporting organisations can funnel budget savings – and profits – into frontend production value.

Pay-as-you-grow

This is where a software as a service (SaaS) solution can make a big difference. One of the main benefits of the SaaS model is that it is pay-per-use. This has huge advantages for the sports industry, as it means that they can scale their operations up and down in accordance with peak times. Take the European football season as an example: using a SaaS platform for content management, production and delivery would mean that the broadcasters and rights holders can scale up their operations around the season’s biggest fixtures and busiest weekends.

While this is certainly advantageous for broadcasters and rights holders across all sports, it has particular benefits for smaller sports looking to increase their exposure and break into the mainstream.

They are not fixed to long-term license agreements for their content management platforms, which used to mean having to pay full price near the season’s close. Additionally, the sports broadcasting service industry has traditionally been linear-based and on-premise, meaning that the increasingly complex services required to produce and distribute content require increasingly pricey hardware.

Breaking the strain

In many cases, the traditional methods of editing and distribution are too expensive and require too much staffing for emerging sports, meaning they struggle to keep up and can’t gain the exposure they require to grow their audience. Through utilising a SaaS platform for their content servicing, these sports can overcome the strain on resources by saving money through paying for only what they use, and by decreasing the time it takes for them to package and distribute content. Content, whether that be advertisements to broadcasters, or archive footage to social media, can be accessed and distributed to multiple platforms in a matter of seconds.

In the age of social media, this can pay dividends for smaller sports. A recent study conducted by consumer research organisation Global Web Index found that 22% of social media users cited engaging with sports content as a primary reason for its use in 2019, marking a 37% increase from 2016. Social media provides sporting organisations with the ability to build communities that keep existing fans engaged and help to reach new audiences, providing them with potential new revenue opportunities.

The problem thus far for smaller sporting organisations is that effectively managing and packaging content to distribute to multiple social media channels can be a complicated and arduous process that requires resources these organisations simply don’t have. By using a SaaS platform, social media teams at smaller sports can quickly and efficiently access, edit, and distribute content to multiple platforms. Football teams can have clips of goals posted on their Twitter feed within one minute of the goal being scored. For smaller sports, near to live highlights, analysis and replays creates an element of interactivity, helping to engage larger online audiences.

Boosting fan experience with AI and ML

Once broadcasters and rights holders have developed efficient means of distributing their content, the next question centres upon how they can develop fan experiences to grow their audience figures. Again, the answer for many organisations appears to lie in technology with a number of sports investing heavily in emerging technologies such as artificial intelligence (AI) and machine learning (ML).

Formula 1, for instance, partnered with AWS to boost fan experience by giving them unique insight into the split-second decisions made by racing teams and drivers mid-race. The technology collects data from 120 sensors on the car before using Amazon’s machine learning algorithms to provide fans insights such as real-time race predictions, and car performance. The unique and new analyses that are created by emerging technology inject an additional sense of spectacle. The result is a more immersive experience allowing a sport to build and grow audience numbers.

While these technologies may currently only be accessible to the more mainstream sports, it is clear that the technology being developed for the enterprise can play a significant role in the sports broadcasting industry. With SaaS, developing sports can move on from the traditional linear and legacy systems that are currently holding them back. With SaaS, they can drive back-end efficiencies and feed their fans growing appetite for quick content.

Read more: At the front of the grid: How Formula 1 leads sporting franchises in data and analytics

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Cisco reveals cloud-native SecureX platform


Bobby Hellard

25 Feb, 2020

Cisco has unveiled a cloud-native security platform called SecureX, which is aimed at giving businesses more visibility across security services with analytics and workflow automation.

SecureX fits into Cisco’s existing security products and those from third-party providers, and analyses data across endpoints, cloud, networks and applications to help identify threats.

What’s more, it can respond to these threats more efficiently, according to Cisco. This is one of the first cloud security services to come out ahead of the RSA conference and another big vendor looking to aid customer security with AI.

Last year, Box announced a similar feature with Box Shield that aimed to protect the customers from outside threats and also their own mistakes. SecureX has a similar protocol that takes an automated approach to cloud security.

«Today we are introducing Cisco SecureX – a new way for users to experience Cisco’s Security portfolio,» said Jeff Reed, SVP of product for Cisco’s security business. «Cisco SecureX streamlines our customers operations with increased visibility across their security portfolio and provides out-of-box integrations, powerful security analytics, and automated workflows to speed threat detection and response.

«SecureX is an open, cloud-native platform that connects Cisco’s integrated security portfolio and customers security portfolios for a simpler, more consistent experience across endpoints, cloud, network, and applications.»

The platform offers a full multi-domain orchestration, with AI capabilities through a low-code approach and drag and drop interface. It uses adaptor models to orchestrate the platform, with more than 50 adaptors for security, networking, IoT, cloud and data centres.

The new service will be bundled into every Cisco security product from June when it becomes generally available.

Unlike the competition, SecureX helps customers get more value quicker, according to Reed. He suggests that users can get up and running in minutes, rather than hours, with its simple homepage that just requires API keys.

Google Cloud bolsters security offerings at RSA – as Thales report warns of more breaches

Google Cloud has beefed up its security offerings to include greater threat detection, response integration, and online fraud prevention.

The news, announced at the RSA Conference in San Francisco, focused predominantly on enterprise security product Chronicle, which was ‘acquired’ by Google Cloud last year having been a bet of the ‘moonshot’ X R&D company.

Users will be able to target threats through YARA-L, a new rules language built specifically for modern attack behaviours, with Google Cloud promising ‘massively scalable, real-time and retroactive rule execution.’

One part of Chronicle’s development, ‘intelligent data fusion’, is also being forwarded as part of this rollout. This means companies can automatically link multiple events into a single timeline. The move is alongside security partners, with Palo Alto – announced as a collaborator for hybrid cloud platform Anthos in December – first on the list.

In terms of more general security defences, Google Cloud is also introducing an enterprise-strength reCAPTCHA product, as well as Web Risk API, both available for separate purchase. The former has recently been fortified with various bot defence systems, while the latter enables client applications to check URLs against unsafe web resources.

For Google, whose updates and iterations are mainly focused around the enterprise – the company certainly being the ‘noisiest’ of the biggest cloud providers – this aims to represent another step in the right direction.

“When it comes to security, our work will never be finished,” wrote Sunil Potti, Google Cloud VP security in a blog post. “In addition to the capabilities announced today, we’ll continue to empower our customers with products that help organisations modernise their security capabilities in the cloud or in-place.”

Alongside this, security provider Thales has reported in its latest global Data Threat study that while around half of all data is now stored in cloud environments, a similar number of organisations across various industries have suffered a data breach.

The study, conducted alongside IDC and which polled more than 1,700 executives, found that 47% of organisations experienced a breach or failed a compliance audit over the past year. Financial services firms, at 54%, suffered the most, ahead of government (52%) and retail (49%). Yet government respondents said they were the most advanced in their digital transformation strategies.

IDC noted four key strategies based on the report’s findings, with encryption at the heart of security across big data, IoT, and containers. Organisations should invest in hybrid and multi-cloud data security tools; increase focus on data discovery and centralisation of key management; focus on threat vectors within their control; and consider a Zero Trust model.

Yet the latter came with a caveat. “Zero Trust is a fantastic initiative to authenticate and validate the users and devices accessing applications and networks, but does little to protect sensitive data should those measures fail,” said Frank Dickson, IDC program vice president for cybersecurity products. “Employing robust data discovery, hardening, data loss prevention, and encryption solutions provide an appropriate foundation for data security, completing the objective of pervasive cyber protection.”

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Oracle accused of coercing customers into cloud migrations


Bobby Hellard

25 Feb, 2020

Oracle is being sued for allegedly inflating cloud revenues and resorting to «systematically coercing and bribing» existing customers into cloud migrations.

This is according to a 164-page complaint filed to a Federal District Court in California by German-based Union Asset Management AG.

It’s the third time that the company has sort to challenge Oracle in US courts having failed to get beyond the first hurdle in 2018 and 2019.

The report names founder Larry Ellison, CEO Safra Catz, former CEO, the late Mark Hurd. and claims that its top executives were «highly motivated to misleadingly inflate Oracle’s Cloud revenues through the use of engineered deals by virtue of the company’s compensation plan». 

The documents also name Oracle’s former cloud boss, now Google Cloud CEO, Thomas Kurian as a defendant.

In the court filings, it stats that Oracle employed a strategy known as Audit, Bargain, Close that it used to coerce cloud sales. With this Oracle would install its on-premise software in its existing client’s ecosystems with preferences automatically enabled, which, according to the filing, would cause the customer to unknowingly exceed the limits of its license.

«After the customer fell into this trap, Oracle would audit the on-premises customer for violations of its on-premises software license,» the filings said. «When it found violations, Oracle would threaten to impose extremely large penalties. Oracle would then offer to reduce or eliminate those penalties if the customer agreed to accept a short-term cloud subscription that the customer neither desired nor intended to use.»

The documents also quote a 2017 email from Kurain, sent while working at Oracle. In the email, he is critical of the interface for Oracle Human Capital Management Cloud, calling it a «disgrace».

«I continue to get extraordinary pressure from our two CEOs [Mark Hurd and Safra Catz] and LJE [Larry Ellison] himself that the UI is not tenable… the core product UI is awful. Until you all collectively accept the mess you have made and the need to move quickly we are talking past one another.»

In June 2018 the tech giant changed the way it reported cloud revenues every quarter by only putting forward a combined figure for SaaS, PaaS and IaaS. Cloud Pro has approached Oracle for a response. 

Half of Indian enterprises will operate hybrid multicloud environments by 2021, predicts IDC

Half of the enterprises in India will be operating in a hybrid multicloud environment by 2021, according to predictions from analyst firm IDC.

The finding appears as part of the company’s India-contextualided Worldwide Cloud Predictions for 2020 and beyond. Alongside this, by 2021, IDC predicted that 30% of Indian enterprises will deploy unified VMs, Kubernetes, and multicloud management processes and tools to support robust multicloud management across on-premises and public clouds.

Rishu Sharma, the principal analyst, cloud and artificial intelligence, IDC India, said: "Enterprises in India are looking at cloud as a key enabler to meet their business priorities. As per IDC's Cloud Pulse 2Q19, 75% of organisations in India have plans to invest in the cloud-based infrastructure and applications to meet their business goals.

“Cloud will become the enabler for all things digital but will bring in challenges associated with the management of multiple clouds and traditional systems," Sharma added.

In January, Google Cloud partnered with Bharti Airtel, an Indian telecommunications company. The deal with Airtel will see the organisation offer collaboration tool G Suite to small as well as medium sized businesses as part of its integrated B2B connectivity solutions. In August 2019, fellow Indian telco Reliance Jio, announced a 10-year partnership with Microsoft to utilise and promote Azure and ‘accelerate the digital transformation of the Indian economy and society.’ As per the agreement, Jio will move its non-network applications to Azure, and also set up data centres across India with Azure housed there.

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Stop using software


Wayne Williams

24 Feb, 2020

We all love free software – the joy of discovering a great new program, the satisfaction of a successful installation – but that doesn’t mean we have to rely on it completely.

Thanks to ever-faster broadband connections and cross-platform web technology such as HTML5, it’s now possible to perform an increasing number of previously PC-based tasks without needing to download and install bloated and slow desktop programs. Not only does this save you time and storage space, but it also means you can avoid bundled junk and potential malware threats. 

In this feature, we look at the latest free web-based alternatives to traditional software that let you do everything in the cloud. From security scanners and office tools to image editors and messaging clients – with our recommendations, you can run everything in your browser from any device and it won’t cost you a penny!

Remove junk and free up space

CCleaner is an excellent if controversial (since it was purchased by Avast) system-cleaning tool, but you don’t need to install and download the program. CCleaner Cloud Free offers the same functionality, but runs in your web browser, which means you can completely avoid the bundled junk that plagues the desktop software.

This cloud service lets you manage and maintain up to three PCs remotely (including systems belonging to friends and family), and it can also clean every user profile on your PC, making it more thorough than the desktop version. Other features include the ability to remove junk files, disable unnecessary startup programs, repair Registry issues and defrag hard drives. 

You need to sign up with CCleaner Cloud and run the 14-day trial but, after that expires (no credit card details are required), you will automatically be switched to the free edition. This means losing some functionality, but it’s nothing to be too bothered about.

Software you no longer need: 

CCleaner, BleachBit

Zip and unzip files

Windows comes with built-in zip support, allowing you to compress files and open archives directly in the operating system without needing to install any software. However, it’s not the most elegant of solutions, which is why most people prefer to install a third-party program such as 7-Zip instead. 

An even smarter option, which doesn’t require installation, is ezyZip. This online compression service can create zip files and open archives in a variety of compressed formats including ZIP, RAR, TAR, TGZ and JAR. Usefully, it can also convert one archive format into another – RAR to ZIP, for example – directly in your browser.

Software you no longer need: 

WinZip, WinRAR

Scan your PC for malware

If you suspect that your PC may have picked up some malware but your existing antivirus solution (assuming you have one installed) isn’t finding anything, you can use an online scanner to provide a second opinion, rather than downloading a second security tool that may cause clashes. 

F-Secure Online Scanner is one of the better options and promises to scan and clean your PC for free. To use it, click the blue ‘Run now’ button and it will save a small file to your desktop. Launch this to open the online scanner and click the ‘Accept and scan’ button. This will set up the scanner so it can begin checking for harmful items.

If you don’t want to download anything at all, you can use Chrome to look for malware on your PC. Type chrome://settings/cleanup in the address bar and press Enter. Click the blue Find button and it will begin to look for potential threats. Chrome displays a spinning circle during the process – you don’t get any idea of the progress – so be patient and it will eventually report back with its findings.

Software you no longer need: 

AVG Free Antivirus,

Avast Free Antivirus

Scan suspicious files for threats

The real-time protection offered by reputable antivirus software ensures you’re protected from most threats at all times but, if you’re careful and don’t visit bad sites, download suspect files, or blindly click on unknown email attachments, you may not need this level of security, especially as Windows 10 has Defender built-in.

Google’s VirusTotal service can help keep you safe by analysing suspicious downloads and potentially malicious websites. It uses more than 70 different antivirus engines including AVG, Bitdefender and Sophos. 

To scan an item from your hard drive, click the ‘Choose file’ button and navigate to it. The file will be uploaded to VirusTotal and scanned by all the engines, with the results displayed in your browser. To check a website, click the URL tab and enter the site address.

Software you no longer need: 

Malwarebytes

Q&A: UK Cloud Awards head judge Jez Back


Cloud Pro

24 Feb, 2020

For the past six years, the UK Cloud Awards has been celebrating the best and brightest of the cloud industry’s talent, looking at the projects, products and people that keep this fast-moving sector progressing at pace. 

In that time, the event has seen impressive entries from leading cloud vendors and startups alike, including the likes of Red Hat, Oracle NetSuite, Dropbox and more, with an even more expansive list of entrants expected for this year’s ceremony. The man with the unenviable task of overseeing the selection process to determine a shortlist from all these nominations is Jez Back, who returns as head judge for the second year in a row.  

We sat down with Back to get the low-down on everything you need to know about the UK Cloud Awards, as well as his thoughts on the broader cloud industry.

Please could you tell us a little bit more about who you are and what you do?

I like to describe my situation as having three jobs. I am the Managing Director of Erebus Digital; we’re a small, boutique consultancy that focuses on client business outcomes using technology. Erebus Digital offers 3 main strands in its portfolio; Digital Transformation, Technology Cost Optimisation and Digital Design Services.

My second job is as a board director for a Rugby Club where I lead the strategy, marketing and communications teams. Finally, I am the head judge for the UK Cloud Awards! I often remind myself that I have a family as well.

How would you describe the UK Cloud Awards in three words?

Credibility with Integrity.

This is now your second year as head judge – congratulations and welcome back! What made you want to do it all over again?

Getting to see what people are doing in the market, hearing their stories and seeing how positive outcomes occur is something I really enjoy, so it was a bit of a no-brainer to come back.

I also get to work with some of the brightest and best our industry has to offer as my colleagues on the judging panel. I come away knowing a little more every time I have a conversation with any of them – that’s another great reason.

Finally, to work with my colleagues in the Cloud Industry Forum & Dennis Publishing to promote what our country has to offer in the cloud market is a great privilege and one I take really seriously.

You bring a great breadth and depth of experience to the judging panel in your role, what are you most looking forward to about this year’s awards?

The stories that people have to share. I love to see a great story on how positive outcomes for clients are achieved when I read the entries. I love to see old friends in the industry and make new ones at the awards night as I discover what they have been doing, too. Essentially, it’s the people!

This year’s awards have had a bit of a makeover, with new categories and some other tweaks. Can you share details of the key changes and why they’ve been made?

Obviously, there has been a bit of a shift and I think it very much reflects an outlook that I discussed earlier. It is much more about outcomes and less about the products themselves. That’s why we have reduced the number of product categories and have increased the number of project ones, whilst also adding new people awards.

Given those tweaks, what advice would you give to a) those entering for the first time and b) those returning for another year either to maintain their crown or win one of the accolades for the first time?

I would give three main pieces of advice. Firstly, read the entry criteria carefully. Judges want to give the points but often entrants lose them but simply not answering all of the criteria in the entry. Secondly, provide evidence in everything you say for the entry, backed up with client testimonial. That gives your entry more credibility. Finally, don’t sell the product or service to us by adding marketing brochures – sell the product and service through the stories and outcomes in the entry!

When you’re reading through an entry, what are looking for and is there anything that will really pique your interest?

It is always about the tangible outcomes; that’s what I enjoy the most. The stories of positivity that are backed up with testimonials or delighted customers.

What would you say to those thinking about entering but haven’t fully decided to do so as yet?

Do it – celebrate the achievements of you and your teams, and tell the world about the difference you make.

Do you have a category that is particularly close to your heart?

It has to be the People category, seeing what achievements they’ve made and celebrating them is a major reason why I love being Head Judge.

We’re now in 2020 – how do you think the cloud landscape has changed since the beginning of the decade? What are the key trends and challenges that remain front of mind for you?

Wow, this is a big question and one I could talk for hours on. For me, I would summarise the change in two main areas. Firstly, the evolution and maturation of many of the major providers in the cloud market – look at Microsoft’s transformation as a really obvious example. Second, the acceleration of business value that has come from cloud to businesses both big and small.

That means that the key trends and challenges that lie ahead for the industry will be to tackle the question of cloud security once and for all; it truly bothers me that those perceptions still exist. I also see the major providers doing a lot more co-operation and alliances as the service offerings seek to become more powerful. I’m seeing an increased demand for Cost Management and Optimisation for spend in cloud, especially in manging compliance spend in software licencing in Hybrid and Multi-Cloud. There are more, but these are the ones that are forefront in my mind.

Do you have a standout cloud moment from 2019?

Clearly, it has to be being the head judge for last year’s UK Cloud Awards!

What are your top 3 cloud predictions for 2020?

Cost optimisation will become more important, the major providers will do more alliances and partnerships and finally, Service Meshes will become the next battleground.

Is there anything else you would like to add?

If you’ve got a cloud achievement that you want to celebrate, submit your entry today!

DataOps preparation: It’s time to get your data out of silos and into the action

Are you facing pressure to make better decisions, faster? Are you uneasy about making too many gut-level business decisions? Are you being asked to have a data strategy and wondering how to compete in a data-driven world?

You are not alone. These are common themes emerging in today’s digital economy. Customers of all kinds – from consumers to enterprise businesses – have greater and greater choices than ever before. That means your customers are demanding more service, faster, and at a higher quality. How you decide to meet these needs is becoming very complex. You need to choose among many competing options. Increasingly, making these decisions by trusting your gut is a recipe for disaster.

These difficult decisions are not made any easier with the rise of SaaS. While it’s easy to get up and going with SaaS offerings to handle business productivity needs, with every new SaaS offering you use, you end up siloing your data even more. Every department, every business function, has multiple data silos that make holistic business analysis an uphill climb. How can you tie together customer satisfaction and operations data, if the data is in two different systems?

We know this is a common problem, because we hear it over and over again from our customers. We continue to hear about this problem, despite the relative maturity of “big data” systems. If big data has been a thing for at least two decades, why are we still struggling to make sense of it all? Our diagnosis is pretty simple:

  • Data projects that lack a business goal will fail, and most data projects lack a clear business goal, such as 'increasing customer satisfaction'
  • It's hard to find people to do the hard work of connecting systems and pulling data out

So, despite fantastic big data ecosystems being widely available, if you lack a clear business objective and you can’t assign people to roll up their sleeves and move data to where it needs to be, then unfortunately your data initiative will die on the vine.

Here’s what I recommend:

  • Start with a business goal and never put it on the back burner. Listen for and capture business objectives from your team, and hang onto them tightly, while allowing flexibility when it comes to implementation details
  • Implement DataOps best-practices. We recommend a serverless option, which would allow you to scale to dozens or hundreds of data sources painlessly
  • Connect key data sources out-of-the-gate, such as Salesforce, logs and customer data, or whatever you have identified to support your business use-case
  • Finally, make your analytics production-ready and share the good news around your organisation

These are a number of benefits to this approach. Where before you were trusting your gut, now you have real, relevant, current data to support your decision making. You’re not driving blind. Also, since you implemented a best-practices data catalog, you have a crystal-clear picture of how your data got to its end state. You are not questioning “Is this data real?” because you have clear traceability of data from source to metrics.

Also, your analysis gets better with more data sources. Now that you have a central data lake with easy-to-replicate patterns for bringing in new data, you can make your analyses even richer by adding more sources. Many of our customers enrich their data with a wide variety of internal sources, and even external sources like weather and macroeconomic data, to find new correlations and trends that were not possible before.

It’s also beneficial that you’re feeding a culture of DataOps. Word will get around that your team has the ability to drastically simplify data access and analysis because your DataOps foundation comes with commonsense access rules right out of the box. It is not a threat to give access to the right people – it will help your business operate. This tends to have a flywheel effect. Other departments get excited and want to add their data, analyses get better and richer, then even more people want to bring in their data.

To top it off, you are now AI-ready. If all the analytical benefits were not enough, you are now also ready for AI and ML. It’s just not possible to perform any kind of AI with messy data. With DataOps, you have solved two problems at once: you have action-ready business data, and you have cleared the path for repeatable AI projects.

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