Asurion is a provider of technology protection services and the business operates in the intersection of consumer devices, mobile technologies and IoT. Analytics forms the backbone for its products, services and competitive advantage. Analytics for us is not isolated silos of reporting, dashboards, predictive and Big Data analytics, but a series of rich models that emerge when we combine all data within the enterprise.
With our enterprise data currently at 3 Petabyte and growing at over 2 Petabyte every year, there is an urgency to manage data volume from diverse sources, and to efficiently mine rich, timely insights from it. A data lake architecture for transactional, operational, and reference data, built on a cloud-hosted platform, was our solution for our needs, but it also came with its own challenges.