Oracle to Buy Collective Intellect

Oracle has signed the papers to buy Collective Intellect, a Boulder, Colorado cloud-based analytics outfit that attempts to wring meaning from consumer conversations on social media platforms like Twitter, YouTube and Facebook.
The widgetry is supposed to divine customers’ intentions and interests, track trends, create better marketing campaigns, products and customer service and result in more targeted leads.
Collective Intellect claims CNBC, Viacom Media Networks, Hallmark, PepsiCo, Nestle Purina Pet Foods and General Mills as clients. Apparently it predicted that a major discount retailer wouldn’t meet its sales projections over Black Friday and Cyber Monday based on consumer purchasing intent for CNBC News.
Its semantic analytics engine is said to process tens of millions of conversations a day.

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