Oracle launched Cloud at Customer, a new service designed to extend Oracle’s cloud into a customer’s datacentre.

The service allows companies to place an Oracle cloud server within their own datacentre to create a hybrid environment where customers can choose whether to run workloads on the Oracle cloud or on premise. Oracle claims the new offering will remove a number of barriers to cloud adoption, as the customer will retain control on what data is stored where, removing any residency or security concerns for business critical data.

“We are committed to helping our customers move to the cloud to help speed their innovation, fuel their business growth, and drive business transformation,” said Oracle’s President of Product Development Thomas Kurian. “Today’s news is unprecedented. We announced a number of new Cloud Services and we are now the first Public Cloud Vendor to offer organizations the ultimate in choice on where and how they want to run their Oracle cloud.”

The company claims it is the first in the industry to offer such a service and aims to address security and regulatory barriers for cloud adoption. Oracle stressed the service complies with many security and data regulations including FedRAMP for the US federal government, Germany’s Federal Data Protection Act and the United Kingdom’s Data Protection Act.

Data security and residency has been a topic of healthy discussion in recent months following the EU decision to dismiss Safe Harbour and the introduction of its successor Privacy Shield. Oracle could be capitalizing on the concerns of cloud buyers as it claims the offering answers business, legislative and regulatory obstacles enterprise organizations face when considering the transition to a cloud platform.

The new product launch forms part of Oracle’s general cloud offensive. “Oracle is now selling more new SaaS and PaaS annually recurring cloud revenue than any other company in the world including Salesforce.com,” said Executive Chairman Larry Ellison, during the quarterly earnings call.

“We are growing much faster than Salesforce.com, more than twice as fast. Because we sell into a lot more SaaS and PaaS market than they do. We compete directly with Salesforce.com in every segment of the SaaS customer experience market including sales, service and market.”