LiveRamp enables identity and advanced activation in Snowflake

LiveRamp has expanded its partnership with Snowflake, the Data Cloud company, to upgrade its product capabilities built natively on Snowflake and increase data connectivity for next-generation, post-cookie marketing in the cloud. By building LiveRamp’s data activation solutions using Snowflake’s Native Application Framework, currently in private preview, along with easy-to-use marketer-friendly user interfaces, LiveRamp will allow joint customers to… Read more »

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