In order to be ready for the Christmas season, online retailers typically bring their shops into shape right before Black Friday. Together with Cyber Monday this is the most important day in the retailer’s year.
Stilnest.com (@Stilnest) is a publishing house for designer jewelry, running their online shop on Magento. While the guys at Stilnest did a good job of preparing their environment, the interest in their products and, therefore, the traffic on their site, was much higher than expected. The shop even went down after one of the YouTube stars released a new video showing off her new jewelry line powered by Stilnest.