Most people love new technology. It can make us more productive. It can lower our costs. It can be very “cool.” So, if it’s true and most people love new technology, why do we tend to adopt new technology on a “curve?” Why do innovators and early adopters jump in early while others become late majority or laggards?
One answer is the effect of salespeople on the adoption curve. With innovators, salespeople probably make no difference. Innovators are going to buy new technology early and take a risk. It’s important that they are the first to utilize and implement new technology. They probably know more about the technology than the salespeople do anyway. They have likely been researching the new stuff for months and probably were involved in beta-testing the product for the manufacturer.