Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities.
In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, explored examples of brands transforming their businesses by tapping into this powerful aspect of the IoT. He also reviewed some emerging techniques being used for hyper-contextual engagement in consumer IoT apps.