IBM expands flash storage portfolio in continued transition to cloud positioning

Cloud storageIBM has announced the expansion of its flash storage portfolio, to bolster its position in the cognitive computing and hybrid cloud market segments.

The FlashSystem arrays combine its FlashCore technology with scale-out architecture, in the company’s continued efforts to consolidate its position as a vendor to power cloud data centres which utilize cognitive computing technologies. Cognitive computing, and more specifically Watson, has seemingly formed the central pillar of IBM’s current marketing and PR campaigns, as it continues its journey to transform Big Blue into a major cloud player.

“The drastic increase in volume, velocity and variety of information is requiring businesses to rethink their approach to addressing storage needs, and they need a solution that is as fast as it is easy, if they want to be ready for the Cognitive Era,” said Greg Lotko, GM of IBM’s Storage and Software Defined Infrastructure business. “IBM’s flash portfolio enables businesses on their cognitive journey to derive greater value from more data in more varieties, whether on premises or in a hybrid cloud deployment.”

The company claims the new offering will provide an onramp for flash storage for IT service providers, reducing the cost of implementing an all-flash environment, as well as scalable storage for cloud service providers. Another feature built into the proposition, will enable customers to deal with ‘noisy neighbour’ challenges and other network performance issues which can be present in a multi-tenant cloud environment.

“The workloads our department manages include CAD files for land mapping, geographic information system (GIS) applications and satellite imagery for the over 9.2 million acres of State Trust lands we’re responsible to oversee. The data we manage is tied directly to our goal to make this information available and to increase its analytical capabilities,” said William Reed, CTO at the Arizona State Land Department, one of IBM’s customers. “After exhaustive, comparative proof of concept testing we chose IBM’s FlashSystem, which has helped to increase our client productivity by 7 times while reducing our virtual machine boot times by over 85 percent.”