HPE targets SMB hybrid cloud market

cloud-hubHPE has launched ProLiant Easy Connect Managed Hybrid, a new offering designed for small and mid-sized businesses, educational institutions and branch offices.

As part of the offering, customers will receive an on premise server, as well as public cloud computing capabilities through HPE. The proposition is the first from the company’s Easy Connect portfolio, which will eventually be a collection of product offerings with the aim of making cloud adoption easier for smaller organizations.

“Small businesses want to focus on growing their core businesses, not spending their limited resources on deploying and managing IT,” said McLeod Glass, GM for SMB solutions at HPE. “This new solution is part of a broad HPE initiative, inspired by the unique needs of small and mid-sized businesses, to deliver innovative solutions that are easy for our channel partners to sell and easy for our customers to use.”

While the cloud market has to date focused on implementation in enterprise size organizations, there have been a number of plays for the SMB market in recent weeks, including from Go Daddy and Microsoft. Although the SMB market does not offer the same level of contracts as those in enterprise scale organizations, it could turn into a potentially lucrative segment. Research from BCSG highlighted that adoption levels are rising healthily.

SMB statsThe finding stated 64% of SMB’s are currently using at least one cloud solution to help them run their business, though the average number of cloud services was in fact three. 78% of the market is considering increasing the number of services they currently consume and by 2017, BCSG estimate that 88% will be using at least one service, and the average number of services consumed per company will be seven.

The ProLiant Easy Connect Managed Hybrid is marketed on the idea of simplicity of use for the customers, through it is not clear how large or significant the Easy Connect portfolio will be on the whole.

“Organizations of all sizes are transforming their IT to a hybrid mix of private and cloud technology,” said Nick East, co-founder and CEO of Zynstra, who’s virtualisation and cloud management software will be used in the offering.

“Together with HPE, we’ve done the heavy lifting for SMBs and their IT partners. This small form factor solution delivers the right business value without compromise or complexity, and is integrated with and managed centrally from the cloud. It’s how IT should be.”