Enterprise Mobility 2014 Is Going to the Cloud

Do you like opinions? I have asked my UK based colleague and opinionated enterprise mobility expert, Peter Rogers, to share some of his personal views and predictions for enterprise mobility in 2014 in this guest post. Do you disagree or agree with Peter? We would love your comments. Enjoy!
First, the days of the million pound MADP (mobile application development platform) are over. Customers want to see solutions with flexible cost models starting at a 250K entry point in Europe (probably double that in the US). They don’t want a black box take-it-or-leave-it approach for a million pounds.
Second, the virtues of MADPs have been greatly overstated. Customers now realise they can develop their own hybrid mobile applications using powerful yet inexpensive development tools, and they can manage the development themselves or with trusted SI partners.
The MADP business case is dead. However the original MCAP premise of putting the power into the developers’ hands for cross-platform apps and combining this with a Mobile Cloud Platform for life cycle management is alive and well today.

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