The volume of transactions running through websites and mobile apps make customer-facing applications crucial to online businesses. If these applications perform well for their users, they generate revenue for the business. If they don’t, they affect the credibility of the business, which in turn affects the overall revenue. It is therefore imperative that businesses understand how well their revenue-critical applications are behaving for their end users.
From an IT team’s point of view, understanding the user experience of their applications is becoming challenging as technology evolves. Newer and more complex applications are being written using an assortment of languages. These applications are being deployed on a wide variety of infrastructure components. To add to that, today’s users access these modern applications on a variety of devices such as the Web, smartphones, tablets and smart watches.