When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the massive amount of information associated with these devices. Ed presented sought out sessions at CloudEXPO Silicon Valley 2017 and CloudEXPO New York 2017. He is a regular contributor to Cloud Computing Journal.