When it comes to protecting their brand, there is little that any successful company would not do. But what if the brand is being damaged just by people being unable to find the store?
If you think of the internet as a virtual network, then DNS lookup and resolution is like the 411 service. Websites are not located at text addresses, but rather IP addresses – that series of numbers and decimals that may not make any sense to you, but actually identifies the actual server that you’re trying to contact. So when you type www.catchpoint.com into your web browser or click on a link to it from a Google search page, the first thing that your browser must do is find out where exactly that is.