The Walt Disney Company has extended its partnership with Amazon Web Services (AWS) as it continues the global rollout of its Disney+ streaming service.
Since it was revealed in 2017, AWS has been heavily involved in the development of Disney+, providing a range of services from data analytics to storage.
The extension will see Disney tapping into more than 50 different AWS services, such as machine learning, content delivery, and serverless computing, as it continues to launch in new regions.
The service has been built on a flexible, secured cloud video infrastructure powered by AWS with the two firms collaborating “closely” to balance loads and handle usage spikes with viewing peaking during premium content like The Mandalorian and the WandaVision. When it launched in November 2019, there were more than 10 million new sign-ups within the first 24-hours.
“Disney+ has completely reinvented what’s possible in content delivery by challenging convention and using cloud technology to build a streaming product from scratch that had never been launched and marketed before on such a global scale,” said Joe Inzerillo, the executive vice president and CTO, direct-to-consumer, of the Walt Disney Company.
“AWS has been our preferred cloud provider for years, and its proven global infrastructure and expansive suite of services has contributed meaningfully to the incredible success of Disney+.”
Amazon Kinesis, which is a data analytics platform, and Amazon DynamoDB, a database that helps manage metadata and enables content to be watched on different devices, have both been extensively used by Disney to create and deploy Disney+. The company also uses Amazon Timestream to monitor the streaming platform and ensure that users continue to have access to the highest quality video content.
With the assistance of AWS, the Walt Disney Company has been able to rapidly expand Disney+ to 59 countries across North America, Europe, Asia and South America and there are plans to continue pushing its service around the world.