Digital transformation is a process, not a destination. It’s a fundamental reshaping of an organization’s culture that reorients it around the customer experience, business value and constant change. It’s not about executing a ‘digital transformation project’ and finding a new normal. The essence of digital transformation is the destruction of the static state.
This essence is a challenging concept to grasp, ironically, because while we talk about digital transformation, we do it through an industrial era filter. It’s difficult to imagine a change of state this fundamental, so it’s easier to put in a box we understand.