The potential of big data is only limited by the creative thinking of your business stakeholders, and that may be the most important concept in the “thinking like a data scientist” process. The “thinking like a data scientist” process guides the business stakeholders into envisioning how big data can optimize their key business processes, create a more compelling customer engagement and uncover new monetization opportunities. But neither the business stakeholders, nor the data scientists, can likely do that envisioning entirely by themselves.