Think of a cloud provider. I’d bet that for the majority of people reading this article, the first that comes to mind is AWS. Amazon Web Services were a trailblazer in the cloud space, and they still lead adoption rates at all levels of the market, from SMBs to multinationals. In some ways that’s great: Amazon constantly innovate and refine their product. But, at the same time, it’s not entirely healthy for a market to be completely dominated by one vendor. Google’s Compute Engine is snapping at Amazon’s heels, but ideally we’d like to see a flourishing market with many competitors. A market in which the word “cloud” doesn’t immediately bring one vendor to mind.