Category Archives: Thomas Kurian

EasyJet, HSBC, Lacoste, M&A, marketing cloud, Maxymiser, News & Analysis, Oracle, Software as a service, Thomas Kurian, Tim Brown

Oracle boost marketing cloud biz with Maxymiser acquisition

Oracle is buying Maxymiser to boost its marketing capabilities

Oracle is buying Maxymiser to boost its marketing capabilities

Oracle has acquired Maxymiser, a provider of cloud-based marketing tools, for an undisclosed sum. The company said the acquisition will bolster its marketing cloud portfolio.

Founded in 2006, Maxymiser has over 400 employees and offers a range of cloud-based marketing tools that help its users improve customer experience and user retention through omnichannel analysis and marketing automation. Some of its higher profile customers include EasyJet, HSBC and French clothing retailer Lacoste.

Its offerings will be integrated into the Orcale Marketing Cloud, which is itself made up of a range of tools formerly acquired by the firm (Eloqua and Responsys for instance), following the acquisition.

“Companies are increasingly seeking innovative ways to differentiate their brands while increasing both ROI and loyalty based on optimized customer experiences,” said Thomas Kurian, president, product development, Oracle. “Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices.”

Tim Brown, chief executive officer, Maxymiser said: “Our mission is to empower enterprises to use data science to systematically test, discover, and predict what customers want and deliver uniquely tailored experiences. We are excited to join Oracle and bring these capabilities to help extend Oracle Marketing Cloud.”

Over the years many large incumbents like Oracle and SAP as well as newer upstarts like Salesforce have moved quickly to strengthen their position in marketing automation through acquisition. In April this year NetSuite acquired Bronto Software, a provider of cloud-based marketing automation software for omnichannel commerce, in a deal worth about $200m.

Accenture, News & Analysis, Oracle, PaaS, Platform as a service, Saas, Software as a service, Stephen Rohleder, Thomas Kurian

Accenture, Oracle form business unit to accelerate cloud uptake

Accenture and Oracle are forming a business unit to accelerate cloud uptake

Accenture and Oracle are forming a business unit to accelerate cloud uptake

Oracle and Accenture are teaming up to create a joint business unit that will help mutual customers move more quickly onto (mostly Oracle) cloud platforms.

According to the companies the Accenture Oracle Business Group will bring together technologies and consulting power in order to help customers implement cloud-based services, which includes helping those clients tailor their business processes to those technologies.

Thomas Kurian, president, product development at Oracle said: “By providing a single process to implement end-to-end mission- critical services, the Accenture Oracle Business Group is ideally positioned to help our customers realize the true benefits of cloud computing.”

The group will offer vertically-integrated solutions built using Oracle’s software-as-a-service and platform-as-a-service offerings, supported by fleets of Accenture consultants skilled in Oracle and Java tech – who will also help implement cloud readiness and data migration strategies for clients.

“Building on our 23-year alliance relationship, the Accenture Oracle Business Group combines Accenture’s deep industry and technology experience with Oracle’s expansive set of cloud solutions to deliver client value not found elsewhere in the market today,” said Stephen Rohleder, group chief executive for North America, Accenture.

“This is part of our strategy to take advantage of Oracle’s leading technologies and build our business together for the future. It is a game-changer for our clients, Oracle, and Accenture,” Rohleder said.