Virtually all decision-makers (99%) at enterprise organisations in the UK & Ireland face various challenges arising from having data in multiple clouds. These include different answers to the same question depending on which cloud the data resides, high costs and slow speeds to obtain insights, and poor accuracy. These findings were revealed as part of… Read more »
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Massive data growth, rising costs for cloud services, and the need for more flexibility have given hosting data and workloads on-premises new momentum, as Eric Bassier, senior director of products at Quantum, explains. The benefits of cloud computing, in general, are undisputed. Cloud usage has grown rapidly over the past decade and particularly in the… Read more »
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Dell Technologies has unveiled new Dell APEX offerings across cloud platforms, public cloud storage software, client devices and compute. These additions to its as-a-Service and multicloud portfolio spanning data centre to public cloud and client devices could help businesses operate and innovate faster through improved management and mobility of their applications and data wherever they… Read more »
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Could you tell us a little about what BMC does and your role within the company? BMC delivers industry-leading software solutions for IT automation, orchestration, operations, and service management to help organisations free up time and space as they continue to drive their digital initiatives forward. We work with thousands of customers and partners around… Read more »
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Multicloud is the new reality in enterprise technology according to a study from 451 Research, part of S&P Global Market Intelligence, commissioned by Oracle Cloud Infrastructure. The study collected information from 1,500 respondents at enterprises – organisations with more than 1,000 full-time employees in North America or more than 500 in other regions – about how… Read more »
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The global demand for public cloud services continues surging as the world becomes increasingly digitized. Over the past years, Amazon Web Services, Microsoft Azure, and Google Cloud Platform have seen impressive growth in the adoption and usage of their services, which will undoubtedly continue in 2023 as the entire market is set to witness a… Read more »
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60% of organisations have a hybrid cloud strategy in place, comfortably ahead of the 36% that embrace a cloud-first arrangement. This underlines how the appetite for public cloud is decreasing as more businesses opt for the convenience and flexibility of hybrid, indicating that cloud providers should optimise their hybrid offerings to meet this demand. The… Read more »
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Google has confirmed the acquisition of cloud commerce platform Orbitera, marking an alternative strategy to its main cloud rivals AWS and Microsoft, reports Telecoms.com.
The Orbitera platform acts as a marketplace for cloud solutions which simplifies the way in which customers search and purchase products. The platform currently supports deploying applications on Amazon Web Services and Microsoft Azure, but not currently Google Cloud Platform, though the company said it would continue to support software deployments on platforms other than its own.
As the practise of cloud computing has become normalized throughout the industry, multi-cloud strategies have become more common as enterprise organizations aim to spread workloads to reduce risk. It would appear Google are using the move to multi-cloud environments to further establish its platform and build credibility in the industry. Although Google is generally ranked in the top three cloud providers worldwide, the gap between Microsoft and AWS, and Google in third place has been widening slightly in recent quarters.
Microsoft and AWS do also support multi-cloud propositions, though the majority of the marketing messages are focused on standardizing on a single platform. It would seem Google are moving to a position which would be more aligned with customer trends in the cloud ecosystem.
“At Google, we partner closely with our enterprise customers and software providers to ensure their transition to the cloud is as simple and seamless as possible,” said Nan Boden, Head of Global Technology Partners, on the company’s blog. “We recognize that both enterprise customers and ISVs want to be able to use more than one cloud provider and have a way to conduct product trials and proofs of concept before building a full production deployment, all using their trusted SIs (System Integrators), resellers and normal sales cycles.”
The deal ties in well with another acquisition which the internet giant made in recent months. Back in November the company acquired enterprise development platform start-up bebop, which some industry commentators believed was a move to lure former VMware CEO Diane Greene to head a new business-oriented cloud service. The bebop business created a set of tools which simplified the process for enterprise organizations to build cloud apps. Combining Orbitera with Bebop could potentially form the central theme of a new marketing message for Google; simplifying the cloud.
Google are still playing catch-up with cloud rivals AWS and Microsoft, though it does have lofty ambitions. Last year, Urs Hölzle, SVP for Technical Infrastructure, stated he believes the cloud business has the potential to exceed advertising revenues for the internet giant, which stood at $19 billion for the last quarter. Although the company has been growing in the cloud space, its competitors are expanding at a faster pace. Taking Microsoft and AWS on at their own game does not appear to be working, though a new strategy have the potential to act as a differentiator, as it does match customer trends moving towards multi-cloud strategies.
New research from Synergy states while the cloud market is growing at a healthy rate quarter-by-quarter, the four dominate cloud brands are continuing to pull away from the pack, controlled more market share month-by-month, reports Telecoms.com.
Data from Synergy Research claims the four companies now collectively control more than 50% of worldwide cloud market share (IaaS, PaaS and Hosted Private Cloud), with AWS maintaining its lead at the top of the leader board controlling almost a third of worldwide share. Over the course of the second quarter of 2016, the top four grew revenues by 68%, while the next 20 players, who roughly account for a quarter of the market share, grew 41%. All other vendors in this space grew by a collective 27%.
“In a variety of ways Amazon and the other big three players have distanced themselves from the competition in this market and continue to widen the gap,” said John Dinsdale, Research Director at Synergy Research Group. “What marks them out as different is their global presence, marketing muscle, ability to fund huge investments in hyper scale data centres and, in most cases, a determination to succeed in the market.
“The ranking of the next 20 largest cloud providers features some interesting companies, with Alibaba and Oracle growing particularly strongly, but they are all starting from a long way behind Google, which is itself growing by well over 100% per year and yet remains only a sixth the size of Amazon.”
Although AWS is still the dominant market player, growth is slowing. Google and Microsoft both posted growth figures of more than 100%, though it is far too soon to write AWS’ obituary, as it still controls more than three times the market share of its nearest rival, Microsoft Azure.
Microsoft has been going through a number of transformation projects in recent years, and while the market share for cloud shows it will still be some time before it catches AWS, the team are finding success in other arenas. According to additional research from Synergy, in the data centre infrastructure market, HPE and Cisco may be leading the way for public and private cloud hardware, but Microsoft now accounts for just over 40% of cloud software share, with VMWare its nearest competitor at roughly 20%. The research including share for servers, server OS, storage, networking, network security and virtualization software.
“With spend on cloud services growing by over 50% per year and spend on SaaS growing by over 30%, there is little surprise that cloud operator capex continues to drive strong growth in public cloud infrastructure,” said Jeremy Duke, Synergy Research Chief Analyst. “But on the enterprise data centre side too we continue to see a big swing towards spend on private cloud infrastructure as companies seek to benefit from more flexible and agile IT technology. The transition to cloud still has a long way to go.”
Microsoft has announced it has partnered with broadcaster NBC for its Azure cloud platform to help deliver cross-platform multi-streaming coverage of the 2016 Olympic Games, reports Telecoms.com.
The Azure cloud platform will help NBC deliver more than 4,500 hours of coverage from the Rio de Janeiro Olympic Games throughout August. According to Microsoft, it will be providing cloud encoding and hosting with video workflows for the NBC Olympics’ production of the Games, and will assist with live and on-demand multiplatform streaming coverage.
The NBC app will host all of the content and will be available on most devices and platforms including Android, iOS, the US’s biggest selling smart TV set top box Roku, Amazon Fire TV, any device running Windows 10, including Xbox, as well as PC and Mac.
“We always strive to deliver more content in real time to more channels and devices around the world,” said Scott Guthrie, executive vice president of the Cloud and Enterprise Group at Microsoft. “During the Sochi Olympic Games, NBC Olympics had more than 1 million concurrent live viewers watching a collective average of 600,000 hours of coverage per day. We are planning for even greater viewing numbers for Rio, and are excited to power the experience again using Microsoft Azure.”
“The Rio Olympics have nearly three times as many events per day as the Sochi Games,” said Rick Cordella, senior vice president and general manager, Digital Media, NBC Sports Group. “With the Azure cloud platform, Microsoft is partnering with us to deliver the secure, scalable cloud we depend on to bring the Games to millions of viewers on whichever device they prefer, via end-to-end live streaming entirely in the cloud.”
This agreement is in addition to NBC’s plans on delivering more than 80 hours of content through virtual reality headsets, after it signed an agreement with Samsung last month to bring the next-generation viewing experience to mobile users with the Galaxy Gear VR and compatible accompanying handset.