JDA Software Group, Inc. today announced the release of JDA Customer Engagement Cloud, a single solution that addresses omni-channel commerce and optimization logic in real time. It not only helps retailers deliver goods to customers, but also aligns real-time supply processes and inventory to profitably source those goods.
“The retail industry is at a critical juncture in its history. Consumers today — empowered with mobile technology — have instant access to information that shapes what they buy, when and where they buy it, and at what price,” said Hamish Brewer, President and CEO, JDA Software. “These connected consumers determine which retail enterprises succeed and which fail. With JDA® Customer Engagement Cloud we have developed a comprehensive approach to address this challenge now, helping retailers to avoid becoming a victim in this rapidly changing retail environment.”
JDA® Customer Engagement Cloud is designed to help retailers profitably achieve customer-centricity in every interaction through the following key capabilities:
JDA® Customer Engagement Cloud enables enterprise visibility to critical information like inventory levels, product information, customer history – including access to a customer’s universal online shopping cart – and customer preferences to associates who interact with the omni-channel customer. Providing this type of customer information in real-time enables in-store associates to better convert in-store visits into sales.
More and more, commerce is happening not just in the checkout lines, but in the aisles of today’s retail stores. Empowering associates with full access to enterprise data and point-of-sale (POS) capabilities in the aisle is critical to creating the ultimate in-store customer experience. Store associates can maximize their ability to help customers by using the JDA® Customer Engagement Cloud associate app on a mobile device. In addition to accessing information and standard POS capabilities, the associate app supports guided price negotiation and alternate delivery options.