Archivo de la categoría: Europe

AWS, Channel, Europe, IBM, Ingram Micro, News & Analysis, VAR

Ingram Micro expands cloud marketplace to EU

Traditional IT resellers are trying to rebuild the business model to fit cloud services

Traditional IT resellers are trying to rebuild the business model to fit cloud services

IT tech distributor Ingram Micro has launched a marketplace for cloud services in Europe in a bid to bolster its appeal to channel partners, many of which are increasingly offering their products as-a-service. The move is aimed at making its proposition in the cloud economy more compelling, particularly as other traditional IT vendors and cloud incumbents move in on reseller turf.

The Cloud Marketplace, which handles billing and service deployment for a range of services offered by cloud vendors, is already up and running in the US. But the most recent announcement will see the platform launch imminently in France, the Netherlands, and the UK.

The company said it plans to launch the marketplace in Belgium, Italy, Germany, Spain, and Sweden in the second quarter of 2015.

In prepared remarks the company said it wanted to enable channel partners to more effectively sell their cloud wares to clients, and in particular, exploit what Ingram sees as a growing opportunity in the SME market for resellers. With the Cloud Marketplace, channel partners can manage the complete end-customer subscription lifecycle from a single, automated platform, provided and supported by Ingram Micro, the company said.

“For our channel partners, enabling businesses to operate in a hybrid environment that includes cloud-based solutions is as much about business transformation as it is about technology,” said Carl Alloin, executive director Europe, Ingram Micro Cloud. “Our Cloud Marketplace was designed to help channel partners quickly scale as they seek to expand their footprint and profitability in the cloud.”

Ingram is among a growing number of resellers refitting their channel models for the cloud (Arrow is another big one in Europe that recently launched a cloud app marketplace), in part because other traditional vendors and cloud service providers are starting to threaten their role in the market. Vendors like IBM, which launched its cloud service marketplace last year, are much more willing to cooperate with other vendors they would otherwise compete with at different levels of the stack, while cloud incumbents like AWS are attracting a range of other software and service providers to its fast-growing ecosystem.

Europe, HP, News & Analysis, OpenStack, Public Sector, Xavier Poisson

HP, EC launch public sector cloud pilots in several European cities

The EC is working with HP to bring cloud to municipal governments in Europe

The EC is working with HP to bring cloud to municipal governments in Europe

HP announced it is working with the European Commission on several pilot cloud implementations in a bid to test how internal and citizen-facing public sector services cloud be moved off legacy platforms into more elastic cloud environments. The move is part of the Commission’s broader efforts to catalyse the use of cloud services in the public sector.

HP is working with the EC on the organisation’s ironically-named STORM (Surfing Towards the Opportunity of Real Migration) cloud project, which envisions the establishment of a public services cloud that allows services and data to be securely shared between the public and private sector partners.

The project currently includes three HP-led trials in Valladolid, Spain; Águeda, Portugal; and Thessaloniki, Greece. As part of the initiative HP is defining, designing and implementing an OpenStack-based infrastructure-as-a-service platform.

The initial stage of the project will see Valladolid pilot Urbanismo en Red, an application that gives citizens access to municipal development plans online. Thessaloniki will trial Virtual City Marketplace, a portal to buy and sell local services, while Agueda aims to increase public participation by allowing citizens and communities to express their opinion online and submit ideas for urban improvements.

The goal, the company said, is to accelerate the “cloudification” of public services in Europe, and to fine-tune and seed out a cloud platform model that can be replicated in other cities in Europe.

“Europe must ensure that new IT devices, applications, data repositories and services interact seamlessly anywhere – just like the Internet,” says Xavier Poisson Gouyou Beauchamps, vice president, cloud computing EMEA, HP.

“This project aims to make collaboration between public authorities easier and more cost effective through the sharing and re-use of common platforms, components and infrastructures. As a result, municipalities across the EU will take a step closer to becoming truly ‘smart cities’.”

“HP is working closely with the EU across a number of projects tied to accountability, security and compliance in order to accelerate digital growth in Europe,” he added.

Enterprise IT, Europe, Ian Pulsford, Infrastructure as a Service, Jeff Cotten, News & Analysis, Private Cloud, Rackspace, The Entertainer

Toy retailer The Entertainer taps Rackspace for managed private cloud

The Entertainer has moved onto Rackspace's managed private cloud platform

The Entertainer has moved onto Rackspace’s managed private cloud platform

UK toy retailer The Entertainer has moved onto Rackspace’s managed private cloud platform in a bid to improve how the company’s site and databases handle traffic spikes.

Working with omni-channel retail consultancy Conexus, The Entertainer sought to enhance its website and databases in a bid to cope with rising seasonal demand.

The company, which has about 100 stores in the UK, said in the five weeks leading up to last Christmas last year it saw a 60 per cent sales increase from the same period in 2013 (it generates half of its annual revenues between November and December).

“In addition to the scalability that’s available through the Rackspace Private Cloud, the high performance it offers is also very important to us. It has allowed the business to deploy a Click and Collect service, which has improved the customer experience and boosted sales,” said Ian Pulsford, head of IT services, The Entertainer.

“A crucial aspect of Click and Collect is having an effective stock management system, which we also power by the cloud. Every evening between midnight and 4 a.m. we monitor the stock available in each store, collecting data on our 17,000 products. This ensures that the availability we offer our Click and Collect customers is accurate and updated in real time,” Pulsford said.

“However, as we’ve learned in the past with previous hosting providers, the technology alone is not enough if we don’t have access to a high level of support and expertise to keep it running smoothly,” he added.

Jeff Cotten, managing director of Rackspace International said: “Multi-channel retailing is highly competitive, which means both the in-store and online experiences have to be excellent to keep customers coming back. It’s been great working with The Entertainer and Conexus to build a Private Cloud environment that is high performing and highly scalable, so The Entertainer can focus on developing new services and increasing its presence across a growing number of ecommerce channels.”