Amazon Web Services used re:Invent, its very first customer and partner conference this week in Vegas, to announce the coming of a cloud data warehouse service called Redshift meant to undercut and disrupt the pricey “old guard” brands of Oracle, IBM, Teradata, EMC Greenplum and HP.
Redshift literally represents a shift in Amazon’s targeting.
It’s going up-market looking for customers among the big corporates that have supposedly overcome their doubts about running mission-critical apps in the public cloud and are now down to figuring out which ones to move first and how quickly.