Amazon Web Services has announced plans to take its AWS Pop-up Loft programme to London in early September in a bid to reach out to local UK startups.
The temporary shops will be a place where developers, engineers and entrepreneurs can come to learn about AWS services, get trained up on the company’ services, meet clients, and receive guidance on cloud migration.
The company has opened similar pop-up shops in in San Francisco and New York City, but the most recently announced shop, which is due to open September 10, is the company’s first crack at it outside the US.
The UK is a hotbed of innovation and London is one of the main places where we see talented, ambitious entrepreneurs coming together to test ideas and start new businesses that leverage cloud computing,” said Werner Vogels, chief technical officer and vice president, Amazon.com.
“With the AWS Pop-up Loft in London we will be bringing together a host of AWS resources, and some of the brightest and most creative minds in the industry, to help startups across the UK. We look forward to working alongside the next generation of UK businesses and helping them to reach their full potential,” Vogels said.
Intel and Chef will also be supporting the pop-up shop.
Patrick Bliemer, managing director, Intel Northern Europe said: “The startup community is a fundamental driver of technology innovations fuelling the rapid growth of the digital services economy. Intel is excited to be working closely with AWS on the AWS Pop-up Loft program to help enable environments around the world where users have access to the tools and expert guidance they need to bring new ideas and innovations to market.”