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No Verdict Gratification for Apple Till December 6

Apple may have to wait until December 6 to see if it gets any gratification from the jury decision last week that Samsung copied its technology in its phones, which it wants enjoined.
The delay is supposed to have something to do with the flood of post-trial filings the judge is expecting from both sides, but it certainly takes the teeth out of the victory as the product grow increasingly dated.
“Having considered the scope of Apple’s preliminary injunction request, the additional post-trial motions that the parties have already filed and will file, and the substantial overlap between the analysis required for Apple’s preliminary injunction motion and the parties’ various other post-trial motions, the court believes consolidation of the briefing and hearing on the post-trial motions is appropriate,” the judge said.

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Cloud Isn’t Social, It’s Business

Adopting a cloud-oriented business model for IT is imperative to successfully transforming the data center to realize ITaaS.

Much like devops is more about a culture shift than the technology enabling it, cloud is as much or more about shifts in business models as it is technology. Even as service providers (that includes cloud providers) need to look toward a business model based on revenue per application (as opposed to revenue per user) enterprise organizations need to look hard at their business model as they begin to move toward a more cloud-oriented deployment model.

While many IT organizations have long since adopted a “service oriented” approach, this approach has focused on the customer, i.e. a department, a business unit, a project. This approach is not wholly compatible with a cloud-based approach, as the “tenant” of most enterprise (private) cloud implementations is an application, not a business entity. As a “provider of services”, IT should consider adopting a more service provider business model view, with subscribers mapping to applications and services mapping to infrastructure services such as rate shaping, caching, access control, and optimization.

By segmenting IT into services, IT can not only more effectively transition toward the goal of ITaaS, but realize additional benefits for both business and operations.

A service subscription business model:

  • Makes it easier to project costs across entire infrastructure
    Because functionality is provisioned as services, it can more easily be charged for on a pay-per-use model. Business stakeholders can clearly estimate the costs based on usage for not just application infrastructure, but network infrastructure, as well, providing management and executives with a clearer view of what actual operating costs are for given projects, and enabling them to essentially line item veto services based on projected value added to the business by the project.
  • Easier to justify cost of infrastructure
    Having a detailed set of usage metrics over time makes it easier to justify investment in upgrades or new infrastructure, as it clearly shows how cost is shared across operations and the business. Being able to project usage by applications means being able to tie services to projects in earlier phases and clearly show value added to management. Such metrics also make it easier to calculate the cost per transaction (the overhead, which ultimately reduces profit margins) so that business can understand what’s working and what’s not.
  • Enables business to manage costs over time 
    Instituting a “fee per hour” enables business customers greater flexibility in costing, as some applications may only use services during business hours and only require them to be active during that time. IT that adopts such a business model will not only encourage business stakeholders to take advantage of such functionality, but will offer more awareness of the costs associated with infrastructure services and enable stakeholders to be more critical of what’s really needed versus what’s not.
  • Easier to start up a project/application and ramp up over time as associated revenue increases
    Projects assigned limited budgets that project revenue gains over time can ramp up services that enhance performance or delivery options as revenue increases, more in line with how green field start-up projects manage growth. If IT operations is service-based, then projects can rely on IT for service deployment in an agile fashion, added new services rapidly to keep up with demand or, if predictions fail to come to fruition, removing services to keep the project in-line with budgets.
  • Enables consistent comparison with off-premise cloud computing
    A service-subscription model also provides a more compatible business model for migrating workloads to off-premise cloud environments – and vice-versa. By tying applications to services – not solutions – the end result is a better view of the financial costs (or savings) of migrating outward or inward, as costs can be more accurately determined based on services required.

The concept remains the same as it did in 2009: infrastructure as a service gives business and application stakeholders the ability to provision and eliminate services rapidly in response to budgetary constraints as well as demand.

That’s cloud, in a nutshell, from a technological point of view. While IT has grasped the advantages of such technology and its promised benefits in terms of efficiency it hasn’t necessarily taken the next step and realized the business model has a great deal to offer IT as well.

One of the more common complaints about IT is its inability to prove its value to the business. Taking a service-oriented approach to the business and tying those services to applications allows IT to prove its value and costs very clearly through usage metrics. Whether actual charges are incurred or not is not necessarily the point, it’s the ability to clearly associate specific costs with delivering specific applications that makes the model a boon for IT.


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Cloud Computing: VMware Kills Off Its Loathed vRAM Pricing

Pat Gelsinger, the Intel honcho who went to EMC as president a few years ago, enters into office as CEO of VMware, replacing Paul Maritz, a hero to his customers.
He’s dumping VMware’s hated vRAM pricing established a year ago when vSphere 5 rolled out. vSphere licenses were priced by how much virtual memory each virtual machine used. Licenses came with RAM “entitlements” and users would pay for how much RAM they used over that quota.
It was complicated and expensive, more expensive than VMware used to be on the same machines because users had to buy more licenses. Rivals, which VMware thought would follow suit, were astonished and customers were ticked off. Microsoft called it a “vTax” and said it would keep charging by CPU.

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Zend Teams with VMware in the Name of the Cloud

This being VMworld week Zend, the PHP company, says it has an integrated solution for VMware vFabric Application Director that makes it easier for enterprises to move their virtualized PHP apps to a fully automated cloud environment.
The integration of Zend Server, the PHP application platform, with vFabric lets enterprises deploy and manage enterprise-class PHP applications in private, public and hybrid clouds.

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Enterprise Class or Internet Scale? The Right Cloud for the Job

The sky is full of clouds. Some are perfect for companies needing outsourced IT, but others are built specifically for scalable Internet-enabled apps and solutions.
In his General Session at Cloud Expo New York, Duke Skarda, CTO of SoftLayer, explores the difference between enterprise-class and Internet-scale, explores hybrid clouds and networks of networks, examines specific use cases and case studies, and focuses on the requirements of those visionaries building the next wave of massively scalable Internet-facing applications.

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Workday Discloses Its Financials Ahead of IPO

Workday, the cloud-based HR company started by the guys who built PeopleSoft, is inching closer to going public.
The company filed to go public in July but took advantage of a provision in the regulations to postpone disclosing its financials. As it happens it lost $46.9 million in the six months ended on July 31 on revenues of $119.5 million, double its sales year-over-year. It lost $36 million in the same period last year.
It’s looking to raise at least $400 million, presumed to be a placeholder figure. It’s likely to be much bigger.
The start-up raised a total of $175 million since 2005, culminating last year with an $85 million round that valued it at a reportedly $2 billion.

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Taming the Cloud Data Beast – Information Privacy & Security in the Cloud

Navigating the complex web of regulatory and compliance requirements related to the processing and storage of sensitive enterprise data in the cloud is a huge challenge for business. The cloud is borderless – so how do you cover your business risk and security requirements when your SaaS application requires your data to move out of your control and into the cloud?
In his General Session at Cloud Expo New York PerspecSys CEO David Canellos highlights some of the data residency and privacy requirements that make cloud adoption a challenge for many businesses and explores, through the use of case studies, how some innovative organizations are tackling the problem and embracing the cloud.

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Enterprise Mobility and Cloud

There is an increasing demand for rendering rich content quickly on mobile devices due to the massive growth of such devices. In the past there have been silo applications that supported mobile devices, but a lot of that is being transitioned to the Cloud. The big advantage is that Cloud can handle all the key aspects of managing the data and security in a standard manner for many applications. Cloud services can provide the on demand and scalability capabilities to support such applications. Cloud services can also provide powerful capabilities to process the data and render useful information and hence processing and the deployment time may be significantly reduced. Adding Cloud to the mobile platforms is like having these platforms on steroids since they add an exciting new dimension to the management and storage of data.

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