Are you aware of the new reality that cloud computing is bringing? Cloud is not as global as you might think. Even heaven needs a place on earth and for the cloud to touch base it needs to find the right data center.
In his General Session, Jelle Frank van der Zwet, Manager Cloud Segment at Interxion, introduces some of their customers, case studies and shares insights on key trends in cloud usage and adoption in the US and Europe.
Jelle Frank van der Zwet is Manager Cloud Segment at Interxion. He manages the go-to-market of Interxion’s Cloud Hubs – the pan-European marketing and product development program for Interxion’s sizeable and fast-growing cloud community.

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The core realization behind Cloud-Oriented Architecture (COA) is that everything is potentially part of the Cloud. There’s nothing in the NIST definition of Cloud Computing that requires Cloud resources to live in data centers, after all. We don’t mean to say that mobile devices are inherently part of the Cloud, however. To qualify as Cloud resources, it must be possible to provision and deprovision them automatically, with minimal management effort or service provider interaction. We have the technology to dynamically provision and deprovision VM instances on mobile devices, since that’s what remote virtual desktops are all about.

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At the end of August 2012, Amazon Web Services released their latest service offering – a long-term archive service called Glacier. As a complement to their existing active data access service S3, Glacier provides long term storage for “cold” data – information that has to be retained for a long time but doesn’t require frequent access.

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VMware, Intel and NEC are still waiting to hear if their applications to join
the open source OpenStack Foundation as dues-paying Gold members have
been accepted.

VMware’s surprise application is considered a particular coup for the
fledgling organization since it was positioned as OpenStack’s proprietary
opposition.

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This is such a hugely important area for Cloud Providers to develop new services because of the double impact it represents.
First there is the simple facet of the business opportunity. Clients like governments and the finance industry have extensive requirements for archiving and e-discovery.
Secondly and the accelerating factor is that the biggest hold up to Cloud adoption is the lack of maturity in this area. Typically the fears all centre on issues like data residency, where is the data hosted, and what protections are in place to ensure this data is not tampered with and so on.
These are requirements that archiving solutions deal with straight off the bat.

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Mimecast, a supplier of cloud-based email archiving, security and continuity for Microsoft Exchange and Office 365, today announced that it now works with 70 of the top 100 legal firms in the UK and around 130 of the top 200.
Recent additions to Mimecast’s portfolio of legal customers include SJ Berwin, Foot Anstey, Kingsley Napley, Weightmans and Russell Cooke.
Mimecast has signed up 50 new law firms in the last six months and also significantly increased its market presence in UK chambers, with over 25 now Mimecast customers. The Bar Council of England and Wales are one of the latest to use Mimecast’s services for security and long-term archiving.

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What have been the five most-read articles in Cloud Computing Journal so far in 2012? Here is the definitive list! (Read counts are as of September 3, 2012.)

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Deutsche Telekom is set to launch the long-awaited secure, legally binding – and paid – e-mail system known as De-Mail throughout Germany on August 31.
“De-Mail brings us a step closer to the gigabit society,” Telekom CEO René Obermann said.
Deutsche Telekom and other De-Mail peddlers mean to use the widgetry to put Deutsche Post and other conventional mail carriers out of business.
It says 17.5 billion pieces of mail are sent a year in Germany, 90% of it business mail, and much of it can be done electronically.
It expects De-Mail, which was developed at the instigation of the Federal Ministry of the Interior, to become the standard in the next few years, replacing 29% of the 17.5 billion letters and 39% of the 3 5.4 billion faxes sent a year in Germany by 2018.

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IDC has cut its prediction of PC growth this year from 5% to 0.9% or about 367 million units.
It will be the second consecutive year of growth below 2%. The researcher figures US shipments will drop 3.7%.
Dell last week reported quarterly sales off 14% year-over-year, HP was down 10%.
It remains to be seen if Windows 8 makes a difference. It arrives October 26 to a “more competitive environment” and consumers confused by the new products. Merchants have cut prices – well, they are trying to clear Windows 7 inventory – but IDC says the back-to-school season is pretty much a bust.
Longer term it estimates worldwide shipments (think emerging markets, notebooks and Ultrabooks) will work out to about 6.5% in 2013, 7% in 2014 and 7.1% in 2015.

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Apple may have to wait until December 6 to see if it gets any gratification from the jury decision last week that Samsung copied its technology in its phones, which it wants enjoined.
The delay is supposed to have something to do with the flood of post-trial filings the judge is expecting from both sides, but it certainly takes the teeth out of the victory as the product grow increasingly dated.
“Having considered the scope of Apple’s preliminary injunction request, the additional post-trial motions that the parties have already filed and will file, and the substantial overlap between the analysis required for Apple’s preliminary injunction motion and the parties’ various other post-trial motions, the court believes consolidation of the briefing and hearing on the post-trial motions is appropriate,” the judge said.

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